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Meta Ads spend, performance, and attributed conversions flow into SourceMedium alongside your other ad platforms.

How to connect

SourceMedium connects to Meta with a one-click authorization.
You connect data sources yourself in SourceMedium. Sign in to your SourceMedium account, open your store, then in the Data sources section click Connect data source and choose the platform. You need an Editor or Admin role on the store. If you have view-only access, ask an admin or editor on your team to connect it.Once it is connected, what happens next covers first-sync timing and what each connection status means.
1

Start the Meta connection

Find Meta Ads in the connector picker and click Connect. The Connect Meta Ads page opens on the Authorize step.
2

Authorize with Meta Ads

Click Authorize with Meta Ads. SourceMedium sends you to Meta in the same tab to approve the read-only access it requests to your ad accounts and reporting, then brings you straight back. If the authorization does not finish, the page explains why and offers Try authorizing Meta Ads again.
3

Select accounts

Back in SourceMedium, choose the ad accounts you want SourceMedium to read, then save.
4

Confirm it is connected

The flow finishes on Done and the connection shows Connected. SourceMedium begins syncing.

Data nuances

  • Meta serves daily ad insights for the last 37 months, counted back from today. Connecting earlier does not keep dates older than that window.
  • SourceMedium reports Meta purchase conversions and revenue using the attribution setting on each ad set. Meta’s default for that setting is 7-day click, 1-day view. If you compare a different window in the Meta UI, the totals will not match.
  • Ad performance also stores 1-day click, 7-day click, 28-day click, and 1-day view. The dashboard total uses the ad set setting, not those columns. To use one of those windows as the dashboard total, ask your account manager or integrations@sourcemedium.com. Meta removed the longer view-through windows from its API in January 2026, so only the one-day view window exists.