Follow this integration guide to connect your Blotout event stream to SourceMedium.
Blotout sends event data to SourceMedium through vendor-managed Google Pub/Sub delivery. SourceMedium has dedicated Pub/Sub infrastructure for this partner and transforms the event stream into our unified funnel-event and attribution models.Requirements
- Active Blotout account
- Access to your Blotout customer success or implementation team
Steps
- Ask your Blotout customer success team to configure SourceMedium as a Pub/Sub destination
- Ask your SourceMedium account manager for the SourceMedium Pub/Sub details needed by Blotout
- Once Blotout confirms delivery is active, SourceMedium will validate event receipt and transformation
What data syncs
| Data | How it is used |
|---|---|
| Server-side funnel events | Unified into obt_funnel_event_history |
| Visitor/session context | Used in funnel and MTA reporting where applicable |
| Order attribution context | Used to improve canonical order attribution fields such as UTM, landing page, and source/medium coverage |
Notes
- Blotout data is vendor-pushed to SourceMedium; customers usually do not need to create their own Google Cloud resources.
- Funnel-stream integrations can improve both event-level reporting and order-level attribution completeness.