Deletion completes within 10 days of its start. Deleted data can then remain in backups and our cloud provider’s recovery storage for up to 30 more days before it is erased.
A legal hold can delay a deletion that has not started.
Which data this covers
This schedule covers the data SourceMedium collects through its own connectors. When it applies to a data source, we email your organization’s admins the date its deletion starts. Some data reaches SourceMedium another way: a vendor sends it to us, or a partner syncs it for us. To have that data deleted, contact support.Pausing a data source
Pausing stops syncing. SourceMedium keeps the credentials, and data already synced stays in your reports. From the day you pause it, the data source shows as Paused, with the date its deletion starts. If it stays paused for 60 days, it is scheduled for deletion, and its deletion starts 14 days later. We email your organization’s admins:- on day 30 of the pause
- on day 53 of the pause
- when the data source is scheduled for deletion, with the date its deletion starts
- 3 days before its deletion starts
When a data source’s credentials stop working
A data source shows as Needs reconnection when SourceMedium cannot use its credentials, or its setup was not finished. One case starts the deletion clock: the platform refuses the saved credentials, and reconnecting is the only fix. If nobody reconnects the data source for 60 days, it is scheduled for deletion, and its deletion starts 14 days later. We send the same emails as for a pause. Unfinished setup never starts the clock.Disconnecting a data source or uninstalling the Shopify app
Disconnecting a data source, or uninstalling the SourceMedium Shopify app, stops syncing immediately, and the data source is scheduled for deletion. Data already synced stays in your reports until its deletion starts, 14 days later. A disconnected data source no longer appears in your list of data sources. The confirmation you see when you disconnect it gives the date its deletion starts. We also email your organization’s admins when it is scheduled for deletion, and 3 days before its deletion starts.Pausing your organization’s workspace
If your organization’s SourceMedium workspace stays paused for 60 days, the data SourceMedium holds for it is scheduled for deletion, and its deletion starts 30 days later. We email your organization’s admins on day 30 and day 53 of the pause, when the data is scheduled for deletion, and 3 days before its deletion starts.Keeping your data
Restore the data source, or the workspace, before its deletion starts. That returns it to active and cancels the deletion. Once deletion has started, it cannot be cancelled.- Paused data source: resume the data source. No re-authentication is needed.
- Credentials not working, disconnected, or Shopify app uninstalled: reconnect the data source. See Reconnect a data source.
- Paused workspace: resume the workspace.

