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Follow this integration guide to connect your Superfiliate data to SourceMedium.

This integration is planned for the rpt_ad_performance_daily reporting layer. Reach out to your account manager or integrations@sourcemedium.com to confirm setup status for your account.
Superfiliate is an affiliate and ambassador marketing platform for DTC brands, enabling co-branded storefronts and multi-tier commissions. SourceMedium is scoping Superfiliate campaign, conversion, and customer data for the same marketing performance layer as your paid channels, so affiliate ROAS can be compared against platforms like Meta and Google with a consistent methodology.

Requirements

  • Active Superfiliate account
  • Superfiliate API key with read access

Steps

  1. In Superfiliate, navigate to Settings > API
  2. Generate an API key and label it SourceMedium
  3. Share the API key with your SourceMedium account manager or send it to integrations@sourcemedium.com

Planned data coverage

DataDescription
CampaignsAffiliate campaign metadata and configuration
ConversionsOrders attributed to affiliate and ambassador links with revenue
CustomersAffiliate-referred customer records for LTV analysis
Planned primary table: rpt_ad_performance_daily After the integration is enabled for your account, use the advertising table’s source_system field to filter to Superfiliate data. This puts Superfiliate on the same reporting grain as Meta Ads, Google Ads, and TikTok for direct channel comparison.

Questions you can answer

  • What is our Superfiliate affiliate ROAS vs Meta Ads last quarter?
  • Which affiliate campaigns drive the most new customer acquisition?
  • How does affiliate-acquired customer LTV compare to paid social acquisition cohorts?
  • What percentage of affiliate-attributed orders are first-time buyers?
  • What is our affiliate channel revenue trend month over month?

Notes

  • Conversion lookback behavior is confirmed during implementation.
  • Commission data is expected to support ROAS computation by comparing attributed revenue against commission spend per campaign.
  • Historical backfill coverage is confirmed during setup.