Follow this integration guide to connect your Tapcart event stream to SourceMedium.
Tapcart sends mobile app events through its Insights Stream webhook. SourceMedium uses this event stream in funnel and attribution reporting.Requirements
- Active Tapcart account
- Access to configure Tapcart Insights Stream webhooks
Steps
- Ask your SourceMedium account manager for your Tapcart webhook endpoint
- In Tapcart, follow the Insights Stream setup guide
- Configure the Tapcart event stream to send events to the SourceMedium endpoint
- Let SourceMedium know once the webhook is active so we can confirm event delivery
What data syncs
| Data | How it is used |
|---|---|
| Mobile app events | Used in funnel reporting |
| Session and attribution context | Used in MTA data models where applicable |
| Order attribution context | Used to improve attribution coverage where available |
Notes
- Tapcart app orders can also be identified from Shopify order details where available.
- Funnel-stream integrations can improve both event-level reporting and order-level attribution completeness.