Follow this integration guide to connect your Tapcart event stream to SourceMedium.
Tapcart sends mobile app events through its Insights Stream webhook. SourceMedium ingests this event stream, cleans and unifies it into the same funnel-event layer used for GA4, Elevar, Blotout, Snowplow, Heap, and PostHog.Requirements
- Active Tapcart account
- Access to configure Tapcart Insights Stream webhooks
Steps
- Ask your SourceMedium account manager for your Tapcart webhook endpoint
- In Tapcart, follow the Insights Stream setup guide
- Configure the Tapcart event stream to send events to the SourceMedium endpoint
- Let SourceMedium know once the webhook is active so we can validate event delivery and attribution enrichment
What data syncs
| Data | How it is used |
|---|---|
| Mobile app events | Unified into obt_funnel_event_history for funnel analysis |
| Session and attribution context | Used in MTA data models where applicable |
| Order attribution metadata | Used to improve canonical order attribution coverage, including UTM, landing page, and source/medium fields |
Notes
- Tapcart app orders are also classified from Shopify order source metadata when available.
- Funnel-stream integrations can improve both event-level reporting and order-level attribution completeness.