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X Ads (formerly Twitter Ads) spend and performance flow into SourceMedium alongside your other ad platforms.

How to connect

SourceMedium connects to X Ads with a one-click authorization. You authorize X Ads yourself, so there is no API key to create and no setup link to wait for.
You connect data sources yourself in SourceMedium. Sign in to your SourceMedium account, open your store, then in the Data sources section click Connect data source and choose the platform. You need an Editor or Admin role on the store. If you have view-only access, ask an admin or editor on your team to connect it.Once it is connected, what happens next covers first-sync timing and what each connection status means.
1

Start the X Ads connection

Find X Ads in the connector picker and click Connect. The Connect X Ads page opens on the Authorize step.
2

Authorize with X Ads

Click Authorize with X Ads. SourceMedium sends you to X Ads in the same tab to approve the access it requests, then brings you straight back. SourceMedium reads your advertising reporting only; it does not make changes in X Ads. If the authorization does not finish, the page explains why and offers Try authorizing X Ads again.
3

Select accounts

Back in SourceMedium, choose the ad accounts you want SourceMedium to read, then save.
4

Confirm it is connected

The flow finishes on Done and the connection shows Connected. SourceMedium begins syncing.