Follow this guide to use Littledata-enriched data in SourceMedium.
Littledata enriches GA4 tracking and Shopify order-level metadata. SourceMedium does not require a separate Littledata credential in most cases: we pick up Littledata’s enriched data through your GA4 and Shopify integrations.Requirements
- Active Littledata setup for your Shopify store
- SourceMedium GA4 integration connected
- SourceMedium Shopify integration connected
Steps
- Confirm Littledata is actively sending enriched ecommerce events into your GA4 property
- Complete the GA4 integration
- Complete the Shopify integration
- Let your SourceMedium account manager know that Littledata is installed so we can validate the expected fields during onboarding
What SourceMedium uses
| Source | How it is used |
|---|---|
| GA4 event data | Enriched funnel and session events are unified into obt_funnel_event_history and related funnel/MTA models |
| Shopify order metadata | Littledata-enriched order attributes are picked up from Shopify and used to improve canonical attribution fields such as UTM, landing page, and source/medium coverage |
Notes
- If Littledata is not visible in SourceMedium, first confirm the enriched data is present in GA4 or Shopify.
- Any order-level metadata Littledata writes into Shopify can be picked up through the Shopify integration.