[Legacy] Google Analytics Universal - Integration Instructions

Universal Analytics (UA) has been sunset by Google and no longer collects data. This page is kept for historical reference only. Use the Google Analytics 4 integration for active tracking.

If you previously connected Universal Analytics to SourceMedium, no further action is needed. To track current web and app analytics, connect GA4.

Integrations

Ecommerce & Subscription

Marketing & Advertising

Site Analytics

Surveys & Measurement

Email & SMS

Support, Reviews & Returns

Storefront & Checkout

Configuration Sheet

Tracking setup

Health checks

[Legacy] Google Analytics Universal - Integration Instructions