Session data that joins to orders
GA4 knows sessions, not orders. Session and event data linked to Shopify orders for attribution and customer journey analysis you can actually query.
GA4
Site behavior and attribution systems used to reconcile session-to-order performance.
Why GA4?
GA4 is your source of truth for on-site behavior. SourceMedium connects sessions to orders, enabling first-touch attribution, landing page analysis, and conversion rate optimization.
Session-to-order linking
Sessions are enriched with order data for true conversion analysis.
Landing page performance
See which pages drive orders, not just sessions.
Traffic source analysis
UTM parameters and source/medium join marketing spend for full attribution.
Event tracking
Custom events and e-commerce events sync for funnel analysis.
What you can ask
With the AI Analyst, you can query GA4 data using natural language. Here are some examples.
What's our conversion rate by traffic source? Which landing pages have the highest order conversion rate? Show me session trends for the past 30 days What percentage of sessions come from paid vs. organic? How does mobile vs. desktop conversion rate compare? Joins with other integrations
GA4 data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect GA4
Authenticate with Google and select GA4 property and data stream.
Session enrichment
Sessions are linked to Shopify orders using client ID and user ID matching.
Attribution analysis
Analyze conversion paths and first-touch/last-touch attribution.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
Book a platform walkthrough
Share a little context, then choose a time immediately after submitting.
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