“We almost paused three landing pages last quarter. Good thing we checked SourceMedium first - they were driving 30% of our email signups that convert later. Also found out our welcome series is an absolute beast. Game changer for our CRO roadmap.”
Finally— Multi-Touch Attribution You Can Trust
Use your existing data—no new pixels, no tracking changes, just actionable insights.
Use your own data to understand every customer's purchase journey
CAPI & Tracking
Elevar
Blotout
Littledata
Analytics
GA4
Heap
Snowplow
Zero-Party
Fairing
KnoCommerce
Source of Truth
Shopify
Ad Platforms
Klaviyo
SourceMedium Attribution Engine
Advanced Visualizations
Use Cases Beyond Paid Marketing
Deterministic Modeling
Full Data Access
Your Existing Tracking is Already Enough —We Just Connect the Dots
Stop adding more pixels. We aggregate your existing data sources into one trusted stream.
Standalone MTA
Vendor data silo + lock-in
Proprietary Pixels Required
Vendor-Specific Tracking Conventions
Algorithm Changes Without Notice
Hard to validate & verify
SourceMedium
Make sense of the data you already have
Uses Your Existing Data
Works with Any UTM Convention
BigQuery Access + Custom Modeling
100% accessible & verifiable
Complete Data Ownership
Your Data, Your Control SourceMedium works with your existing setup—we connect directly to platform APIs and aggregate your existing tracking data into one unified, transparent stream—no tracking changes required.
Complete Purchase Journey Reconstruction
See how every touchpoint connects—from first visit to final purchase
Page View
User ID: user_34235
Session ID: sess_001
Attribution Dimension
Channel:
YouTube
First:
$120 (100%)
Last:
0%
Linear:
$40 (33.33%)
View Item
User ID: user_34235
Session ID: sess_002
Attribution Dimension
Channel:
Google Shopping
First:
0%
Last:
0%
Linear:
$40 (33.33%)
Add To Cart
User ID: user_34235
Session ID: sess_003
Attribution Dimension
Channel:
Meta
First:
0%
Last:
$120 (100%)
Linear:
$40 (33.34%)
Begin Checkout
User ID: user_34235
Session ID: sess_003
Channel:
Meta
Not Attributed
Already assigned to previous touch point.
Purchase
User ID: user_34235
Session ID: sess_003
Order Details
Customer ID: CUST_456789
Order ID: ORD_789456
Revenue: $120
Promo Code: SAVE10
Zero Party Attr: YouTube
Page View
User ID: user_34235
Session ID: sess_001
Attribution Dimension
Channel:
YouTube
First:
$120 (100%)
Last:
0%
Linear:
$40 (33.33%)
View Item
User ID: user_34235
Session ID: sess_002
Attribution Dimension
Channel:
Google Shopping
First:
0%
Last:
0%
Linear:
$40 (33.33%)
Add To Cart
User ID: user_34235
Session ID: sess_003
Attribution Dimension
Channel:
Meta
First:
0%
Last:
$120 (100%)
Linear:
$40 (33.34%)
Begin Checkout
User ID: user_34235
Session ID: sess_003
Channel:
Meta
Not Attributed
Already assigned to previous touch point.
Purchase
User ID: user_34235
Session ID: sess_003
Partners & Customers
Trusted by Industry Leaders
“The real win wasn't the cost savings (though those were nice). It's that my team stopped arguing about which dashboard was right. One source of truth for reporting AND attribution means we actually build things now instead of reconciling data.”
“We spent months evaluating attribution tools for our clients. What sold us on SourceMedium? They don't add another pixel or tracking layer. They just make sense of the quality data you're already collecting. Clean, auditable, actionable.”
“We push all our clients toward server-side tracking for data quality. SourceMedium turns that investment into actionable insights. It's the perfect complement to probabilistic models - giving us deterministic validation of what's actually working.”
“My portfolio companies use SourceMedium because it answers the hard questions - which creatives actually drive LTV, what's the real incrementality of each channel. As an investor, seeing SourceMedium in the tech stack tells me they're making decisions on truth, not modeled guesses.”
“SourceMedium enables exactly what brands need - comparing all their data collection tools on one scoreboard. Full user lifecycle visibility, no attribution window limits. Proud to see Elevar's years of focus on data quality validated when everything's transparent.”
“The brands winning in 2025 are the ones customers trust with their data. Blotout builds that trust through privacy-first collection. SourceMedium turns that data into attribution insights. Quality data + actionable insights is what lead to real outcomes.”
“When Fairing's survey data connects with your click-based attribution and purchase journeys in SourceMedium, it's like turning on the lights. Suddenly you see that podcast mentions drive Facebook clicks, or that influencer awareness leads to branded search. That holistic view changes everything.”
“We solve the data collection problem, they solve the attribution analysis problem. Together, brands finally have numbers they can trust and act on.”
“Pairing MTA data with attribution surveys is one of the most underrated ways to validate incrementality in channel spend. At KNO, we've built tools to support this, but we've always known there was more potential. Fei and the SourceMedium team have truly cracked it, combining massive data depth with a super clean UI. The zero-pixel setup makes it dead simple, especially when paired with the SourceMedium × KNO integration. Can't wait to see the impact this has.”
How It Works
Three simple steps. Zero disruption to your current workflow.
1
Keep Current Setup
Your existing tracking, UTMs, and vendor integrations stay exactly the same
2
Add Platform APIs
We connect directly to Shopify, Meta, Google Ads, Klaviyo, and more for source-of-truth data
3
Unified Insights
Compare and validate your current attribution against deterministic data
Ready to see your attribution data unified?
Get StartedWhat You Can Actually Do With This
Real use cases across channels, creatives, pages, and retention campaigns.
Marketing Channels
Marketing Channels
Optimize budget allocation across all channels
1
Discover which channels actually drive first purchases vs. assist existing customers
2
Identify cross-channel synergies where one platform sets up another for conversion
3
Stop budget fights—see exactly which channels deserve credit for each sale
Ad Creatives
Ad Creatives
Maximize creative performance and prevent fatigue
1
See which creative variations actually drive sales, not just clicks or impressions
2
Catch creative fatigue before it kills performance—track true conversion over time
3
Find your highest-value creatives and double down before competitors catch on
Landing Pages
Landing Pages
Convert more visitors with data-driven optimization
1
Discover which pages assist vs. convert—optimize the full funnel, not just final step
2
Stop A/B testing on vanity metrics—see which variations actually drive revenue
3
Find your secret weapon pages that set up conversions three clicks later
Email & SMS
Email & SMS
Drive repeat purchases and customer lifetime value
1
See which email campaigns actually drive sales vs. just opens and clicks
2
Track how retention campaigns push customers to buy through other channels
3
Optimize send timing based on when emails actually convert, not just engagement
Ready to stop debating the numbers?
Get started
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