SourceMedium vs Stitch Data
An evidence-backed comparison across integrations, attribution, data freshness, SQL access, pricing, and compliance.
| Feature | ||
|---|---|---|
| Integrations & Data Sources | Commerce, ads, email, subscriptions, and ops — reconciled daily with 2,500+ automated quality checks | Soft sunset — homepage redirects to Qlik signup, no new connectors since Winter 2023 |
| Data Freshness | Reconciled daily across all sources with full historical backfill — every metric traceable to its source | Existing pipelines still run, but no maintenance or updates to source API changes |
| Attribution Models | Server-side multi-touch attribution — no new pixels, works with your existing tracking infrastructure | Not included — Stitch was ELT-only, no analytics of any kind |
| Cohort / CLTV | 20 pre-built analytics modules including LTV, repurchase, retention, and new customer analysis — ready to use on day one | Not included — Stitch moved data, it didn't analyze it |
| Dashboards & Visualization | Pre-built dashboards, forkable Looker Studio templates, and an AI analyst that answers questions with auditable SQL | Not included — required a separate BI tool |
| Custom Metrics | Define a metric once, use it everywhere — dashboards, SQL, and AI always return the same answer | Not included — required dbt or custom SQL on a separate warehouse |
| SQL / Export / API Access | Managed BigQuery warehouse with included compute and unlimited storage — any tool that supports BigQuery connects natively | Loaded into your warehouse — but Stitch is no longer maintained |
| Support & Success | Dedicated US-based CSA, included quarterly solution hours, and structured roadmapping | Ticket-based support; dedicated engineering resources required |
Based on publicly available documentation, last verified February 2026.
Pricing overview
How SourceMedium and Stitch Data pricing compares.
SourceMedium
- Model
- Subscription + Usage
- Starting price
- Generous base tier included
- Limits
- Includes generous base compute; overages for heavy BigQuery/AI usage
Stitch Data
- Model
- Legacy pricing — new signups redirect to Qlik
- Starting price
- N/A (effectively end-of-life)
- Tiers
- Migration to Qlik is the only path forward
- Limits
- No new features, no new connectors, no API maintenance
What happened to Stitch Data
Stitch Data was acquired by Talend, which was then acquired by Qlik. The product is now in a soft sunset — the homepage redirects to Qlik's signup page with migration toolkits, and no new features or connectors have shipped since Winter 2023. Brands that built their ecommerce data pipelines on Stitch now face a forced migration.
This is the fundamental risk of the modern data stack approach: when one vendor in your six-tool chain gets acquired or sunset, the ripple effects hit everything downstream. Stitch didn't just move data — it was the foundation that warehouses, dbt models, and dashboards depended on. Replacing it means rebuilding the entire pipeline.
Why this is an opportunity, not just a migration
If you're being forced off Stitch, you're already doing the hard part — re-evaluating your data infrastructure. The question is whether to replace Stitch with another ELT tool (and keep managing the five other tools around it) or replace the entire assembled stack with a platform that handles ingestion, transformation, analytics, and reporting together.
Replace the whole stack, not just the ELT layer. Stitch was one piece of a pipeline that also required a warehouse, dbt, a BI tool, and engineering time. SourceMedium handles the full pipeline — from source connectors to BigQuery warehouse to dashboards and attribution. The ELT tool was just the beginning of what you needed; this is a chance to stop assembling parts.
Migrate to a warehouse you keep. Your data lands in a managed BigQuery warehouse with included compute. Tableau, dbt, Python, Hex — anything that speaks BigQuery connects directly. If you leave SourceMedium, your warehouse stays. That's the opposite of what happened with Stitch.
Stop maintaining what should be automated. Stitch required ongoing API maintenance as source schemas changed. SourceMedium runs 2,500+ automated quality checks daily and handles source API changes — Shopify, Meta, Google Ads — without passing the maintenance burden to your team.
Get ecommerce analytics, not just data movement. Stitch moved data. SourceMedium delivers attribution, LTV, cohort analysis, contribution margin, and 20 pre-built analytics modules from day one. The analytics that took months of custom dbt modeling on top of Stitch are included out of the box.
Onboarding that's built into the plan: Included solution hours with a dedicated US-based analyst who's worked across DTC brands. No surprise services fees, no offshore support team.
When replacing Stitch with another ELT tool makes sense
If your Stitch pipelines support workloads well beyond ecommerce — multi-department data consolidation, database replication, or enterprise-wide infrastructure — replacing just the ELT layer (with Fivetran, Airbyte, or another connector platform) may be the right call. But if ecommerce analytics is the primary use case, rebuilding the same fragile stack with a different ELT tool repeats the pattern that got you here.
More comparisons
See how SourceMedium compares with other ecommerce analytics platforms.
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