Data Activation
Dashboards, AI, warehouse, MTA: one model layer.
Every surface reads from the same governed foundation. Pick the one that fits how your team works, or use all four.
"Can you just pull that for me?"
The data team is bottlenecked. The marketing team is flying blind. And everyone is waiting on a CSV export.
Waiting 3 days for a simple SQL query
Dashboards that are too slow to use
Mistrusting the data because 'it looks wrong'
Stuck in 'analysis paralysis' with no clear action
Four ways to activate your data
Same model layer, different surfaces. Start with one and add more when you're ready.
Managed dashboards
- Production-grade Looker Studio templates. Fork, edit, extend
- 20 documented modules across marketing, retention, and product
AI Analyst
- Ask questions in Slack, get answers with the SQL behind them
- Runs on your BigQuery data, not a black box
Multi-touch attribution
- No new pixels or tracking changes. Uses your existing data
- Deterministic validation in BigQuery you can audit
Warehouse-first workflows
- Connect Tableau, dbt, Python, Hex, or any BigQuery-compatible tool
- Extend the governed schema without breaking it
How it works
Data activation is the last mile. Here's what happens before it gets to you.
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