Comparable ROAS on governed definitions
Meta's attribution is optimistic. Campaign data joined to Shopify orders gives you attributed ROAS on documented definitions, comparable across channels.
Meta Ads
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why Meta Ads?
SourceMedium connects Meta spend to actual orders in BigQuery, so first-touch, last-touch, and data-driven models all read the same order history, and creative and placement breakdowns sit next to the revenue they produced.
Cross-channel attribution
Meta ads can be analyzed alongside Google, TikTok, and lifecycle touchpoints using the same documented attribution models. Causal incrementality requires an experiment or separate causal methodology.
Campaign hierarchy
Campaigns, ad sets, and ads are preserved with full metadata for granular performance analysis.
Creative performance
Track which images, videos, and copy variations drive actual revenue, not just clicks.
Audience insights
Age, gender, region, and placement breakdowns help you understand who's converting.
What you can ask
With the AI Analyst, you can query Meta Ads data using natural language. Here are some examples.
What's our Meta ROAS vs. Google ROAS this quarter? Which campaigns have the best cost per acquisition? Show me Meta spend and attributed revenue by week Which ad creatives drove the most new customer orders? How does Meta ROAS compare to blended ROAS? Joins with other integrations
Meta Ads data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect your ad account
OAuth into Meta and select ad accounts. We pull campaigns, ad sets, ads, and performance metrics.
Attribution modeling
Meta data is automatically joined with Shopify orders using your configured attribution model.
Analyze true performance
Compare Meta-attributed ROAS against actual attributed revenue across your attribution models.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
Book a walkthrough
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