SourceMedium Videos

Video Library

Deep dives, webinars, and expert interviews to help you master e-commerce data and growth.

Feifan Wang, Source Medium | Coffee with a Founder Podcast

January 13, 2026 Ecommerce

Feifan Wang, Source Medium | Coffee with a Founder Podcast

Feifan Wang on Coffee with a Founder: immigrating at 14, building SourceMedium, and choosing a lean team over headcount growth.

Multi-Touch Attribution: What’s Working, What’s Dead, and How to Fix It

June 23, 2025 Data Analysis

Multi-Touch Attribution: What’s Working, What’s Dead, and How to Fix It

Elevar founder Brad Redding and guests on what still works in attribution, what no longer does, and how brands should adapt in 2025.

Building a successful marketing org - Hosted by Alexey Loganchuk of Deep Ocean Partners

Building a successful marketing org - Hosted by Alexey Loganchuk of Deep Ocean Partners

Why traditional marketing org charts are breaking down as AI takes over campaign optimization, and what structures replace them.

LAUNCH DEMO: Gorgias + SourceMedium Integration | Unlock Actionable Insights From Support Data

March 3, 2025 Ecommerce

LAUNCH DEMO: Gorgias + SourceMedium Integration | Unlock Actionable Insights From Support Data

A walkthrough of the Gorgias integration: how support tickets join order history so CS metrics become reportable alongside revenue.

13 Minutes of eComm Wisdom

August 14, 2024

13 Minutes of eComm Wisdom

Had a blast chatting with an old friend Tim Masek of @Storetasker. We got to chat a bit about: 1. What does SourceMedium do and who we do it for.

Mastering Multi-touch Attribution: Unlock E-commerce Growth with First-party Data

July 5, 2024 Data Analysis

Mastering Multi-touch Attribution: Unlock E-commerce Growth with First-party Data

An Elevar and SourceMedium webinar on multi-touch attribution built from first-party data, and how to read the results without new pixels.

Cracking the Code of Data Mastery with Feifan Wang of SourceMedium

June 26, 2024 Data Analysis

Cracking the Code of Data Mastery with Feifan Wang of SourceMedium

Feifan Wang on going from business major to founding SourceMedium, and what building data infrastructure for ecommerce brands actually takes.

Ecommerce Data Demystified: 5 Insights for Success | #218 Feifan Wang

August 14, 2023 Ecommerce

Ecommerce Data Demystified: 5 Insights for Success | #218 Feifan Wang

Feifan Wang on the five data challenges that hold ecommerce brands back, and the practical steps teams use to get past each one.

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