From the source

From $1B Exit to Lean & Happy: The Human Side of Scaling

Feifan Wang on going from non-English-speaking immigrant to VP at a $1B exit, and why he rebuilt SourceMedium around happiness over headcount.

By Feifan Wang

Why More Attribution Data Hasn't Led to More Confidence

Discussion with Brad Redding (Elevar) and Jacob Rokeach on why brands have more attribution tools than ever but less confidence in their marketing spend.

By Feifan Wang

Introducing SourceMedium Multi-Touch Attribution

Attribution that aggregates your existing tracking instead of adding a pixel. 70% attribution you can verify beats 100% modeled data you can't.

By Feifan Wang

Why Your CFO Hates Your Marketing Metrics (And How to Fix It)

Alexey Loganchuk, Feifan Wang, and Josh dismantle the myth of the 'perfect' marketing hire and why traditional ROAS reporting fails at the board level.

By Feifan Wang

Introducing SourceMedium.ai: Your AI Commerce Analyst

Stop drowning in dashboards. SourceMedium.ai is your AI analyst that lives in Slack, email, or voice. Pay per insight, not per seat.

By Feifan Wang

Gorgias + SourceMedium: Unlock Support Data Insights

New integration turns Gorgias support conversations into actionable commerce insights. Understand why customers contact support and how it impacts LTV.

By Feifan Wang

Presidents' Day 2025 Benchmark: DTC vs Amazon Trends

First SourceMedium holiday benchmark of 2025. DTC excelled at retention (128% YoY) while Amazon crushed new customer acquisition (136% YoY).

By Feifan Wang

SourceMedium Trends: The First Consumer Health Dashboard for E-commerce

SourceMedium Trends is a consumer health dashboard built for ecommerce operators: one unified score tracking 12 economic indicators.

By Feifan Wang

SourceMedium 2024 Year in Review: Infrastructure Pivot & Profitability

In 2024 we pivoted from dashboards to full data infrastructure: 84% of ARR from infrastructure, 3.6x customer expansion, profitable in November.

By Feifan Wang

BFCM 2024 Benchmark Report: DTC Brands Grew 48% YoY

BFCM 2024 across 8-9 figure ecommerce brands: DTC sales up 48%, new customer acquisition up 42%, and repeat sales up 52%.

By Feifan Wang

New Enhancements to UTM-based Attribution

By Feifan Wang

The Modern Data Stack is a Trap: Why You Need Output, Not Infrastructure

Why building Fivetran + dbt + Looker in-house is a mistake for most brands, and how SourceMedium delivers the same value as a managed service.

By Feifan Wang

Stop Guessing: A Real-Time Framework for Attribution

Feifan Wang and John Cairo (Elevar) explain how to reduce GA4 delays and build a transparent, inspectable attribution model using server-side data.

By Feifan Wang

The 'Dark Arts' of Data: Scaling Resident Home to $100M in One Year

The custom data infrastructure behind Resident Home's growth from $7M to nine figures, and why most data tools fail at that scale.

By Feifan Wang

5 Data Traps That Kill Growth at $50M+

Feifan Wang joins the Ecommerce Coffee Break to discuss the top five data challenges plaguing e-commerce brands and how to overcome them.

By Feifan Wang

The launch of our Embedded Analytics Solution for eCommerce SaaS

Extending our analytics reporting infrastructure to support B2B customers.

By Will Holtz

Post BFCM: Uncovering Data Insights To Fuel Your Brand (Or Clients’) Growth in 2021 & Beyond

A webinar focused on improving LTV by conducting intentional custom-centric analysis.

By Feifan Wang

Product updates - June 2020

A short summary of everything new at Source Medium for June, 2020.

By Feifan Wang

From Data Hell to Actionable Insights: 5 Key Questions to Ask Your Ecommerce Data

Ecommerce teams drown in data while starving for insight. The five questions to ask your data, and how to actually answer them.

By Feifan Wang

Welcome to Source Medium

Our mission is to deliver impactful reports, analysis, and alerts to the right people at the right time, the ecommerce analyst that never sleeps.

By Feifan Wang