Privacy Policy

Last Updated: February 14, 2026

This Privacy Policy explains how Source Medium Inc. ("SourceMedium," "we," "us," "our") collects, uses, and shares information when you visit our website (the "Site") or submit information through our lead forms.

1) Information We Collect

A. Information you provide (lead capture)

  • Name
  • Email address
  • Company name
  • Any message or details you submit in a form

B. Information collected automatically

When you visit the Site, we (and our service providers) may automatically collect:

  • IP address (and approximate location derived from it)
  • Device and browser information
  • Pages viewed, clicks, referral/source pages
  • General usage and interaction data (e.g., page views, session events)

2) Cookies, Analytics, and Advertising

We use cookies and similar technologies (like pixels) to operate, analyze, and market the Site.

Analytics

  • PostHog (website analytics / event tracking)
  • Google Analytics 4 (GA4) (website analytics)

Advertising / Measurement

  • Advertising pixels (e.g., Meta Pixel and Google Ads tags) to measure ad performance and, where permitted, support retargeting/attribution.

Form Processing

  • HubSpot (CRM / form submission processing)

These tools may collect information about your activity on the Site over time. Depending on your location, we may present a cookie/consent banner so you can control non-essential cookies.

3) How We Use Information

We use information to:

  • Respond to your inquiries and follow up on your request
  • Operate and improve the Site
  • Understand Site performance and user behavior (analytics)
  • Measure marketing performance and attribution (ad pixels)
  • Prevent fraud, abuse, and security incidents
  • Comply with legal obligations and enforce our terms

4) How We Share Information

We may share information with:

  • Service providers that help us run the Site and communications (analytics providers, advertising platforms, CRM providers, hosting, security tools)
  • Advertising partners for measurement and campaign performance (and retargeting where permitted)
  • Legal/compliance if required by law or to protect rights, safety, and security
  • Business transfers if we're involved in a merger, acquisition, financing, or sale of assets

We don't "sell" personal information for money. Some privacy laws define "sell" or "share" broadly to include certain ad/measurement disclosures — if that applies to you, you may have the right to opt out (see "Your Choices & Rights").

5) Your Choices & Rights

Cookie controls

  • You can control cookies through your browser settings (block/delete cookies).
  • Where we provide a cookie banner or "cookie preferences," you can use it to manage analytics/advertising cookies.

Do Not Track

  • We do not currently respond to "Do Not Track" browser signals, as there is no uniform standard for doing so.

Marketing emails

  • You can opt out of marketing emails by using the unsubscribe link in the email or contacting us.

Targeted advertising opt-out

  • Depending on your location, you may have the right to opt out of certain targeted advertising/"sharing" for cross-context behavioral advertising. Contact us using the details below.

Access / deletion / correction

  • Depending on your location, you may have rights to request access to, correction of, or deletion of your personal information.

California residents

  • If you are a California resident, the California Consumer Privacy Act (CCPA/CPRA) may provide you with additional rights, including the right to know what personal information we collect, the right to delete it, and the right to opt out of the "sale" or "sharing" of personal information (as those terms are defined under the CCPA). To exercise these rights, contact us at the email below.

6) Data Retention

We keep personal information as long as reasonably necessary for the purposes described above, including responding to you, maintaining business records, complying with legal obligations, and resolving disputes.

7) Security

We use reasonable administrative, technical, and organizational measures designed to protect your information. No method of transmission or storage is completely secure.

8) International Transfers

If you access the Site from outside the United States, your information may be processed in the United States and other locations where we or our service providers operate.

9) Children's Privacy

The Site is not intended for children. We do not knowingly collect personal information from children.

10) Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date indicates when it was last revised.

11) Contact Us

For questions or requests related to this Privacy Policy, contact: [email protected]