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Compare ecommerce analytics platforms

Evidence-backed comparisons across integrations, attribution models, data freshness, SQL access, and compliance. All claims are sourced and confidence-rated.

Feature comparison matrix

See how SourceMedium compares across the capabilities that matter most for ecommerce analytics.

Feature SM Daasity Glew GA4 LTV Polar Saras Shopify TW
Integrations & Data Sources 40+ integrations across 5 business functions — commerce, ads, email, subscriptions, and ops — with documented coverage and daily reconciliation 150+ connectors across Snowflake/BigQuery destinations 170+ connectors; full access requires Glew Plus tier (custom pricing) Web/app event tracking only — no commerce, ad, email, or subscription data integration Shopify-centric; integrates with major ad and email tools but limited to Shopify commerce data 45 connectors; SQL access and intraday refresh are paid add-ons 200+ connectors via Daton ELT platform (separate product from Pulse analytics) Shopify store data only — no ad platforms, email, subscriptions, or other sales channels 60+ integrations (count includes granular connector variants)
Data Freshness Reconciled daily across all sources with full historical backfill — every metric traceable to its source No published data freshness SLA; varies from near-real-time to daily by source No published data freshness SLA; G2 reviews cite manual refresh complaints Standard has processing delays and sampling; unsampled intraday requires 360 (~$50K+/yr) Shopify real-time; ad platforms hourly to 12h lag Pixel data real-time; Shopify 15-min on new pipeline; lower tiers may be daily Pulse Growth plan: 1-day data recency; faster refresh only on Enterprise Some reports lag up to 12 hours; Live View exists but scope is limited Claims real-time; constrained by each channel's API refresh limits
Attribution Models Server-side multi-touch attribution — no new pixels, no cookies, works with your existing tracking infrastructure UTM-based marketing attribution and channel performance tracking Attribution and marketing analytics; details vary by plan tier 3 models — data-driven, last click, and Google paid channels last click First-touch and last-touch only — no multi-touch attribution First-click, linear, U-shaped via Shopify App Pixel deployment Multi-touch attribution and channel ROI in Pulse marketing analytics No cross-channel marketing attribution — checkout funnel metrics only Seven models including proprietary Total Impact; requires Triple Pixel installation
Cohort / CLTV 20 pre-built analytics modules including LTV, repurchase, retention, and new customer analysis — ready to use on day one Customer and LTV use cases referenced in case studies; not a core product positioning LTV included in Glew Pro feature list No built-in ecommerce LTV — requires custom event setup and downstream modeling Cohort LTV with predictive modeling, repurchase curves, and segmentation Ecommerce KPIs via semantic layer; not explicitly positioned as CLTV product Cohorts and LTV framing in customer analytics materials Cohort reports require Advanced ($299/mo) or Plus ($2,300+/mo) Shopify plans Cohort analysis included in plan features
Dashboards & Visualization Pre-built dashboards + AI analyst that answers ad-hoc questions in natural language, backed by SQL you can verify Dashboards and custom reports; some deployments use Looker instances Pre-built dashboards on Pro; custom reports require Glew Plus with bundled Looker Standard dashboards subject to sampling and privacy thresholds that can withhold data Custom dashboards with scheduled reporting; single-currency display only Custom reporting limited to 1,000 rows in-app; no visualization exports or Slack/email chart delivery Dashboards in Pulse; BYO BI tool requires Enterprise tier Built-in dashboards gated by Shopify plan tier; custom reports require Advanced+ Pre-built dashboards including Summary Page; SaaS-hosted with data in Triple Whale's system
Custom Metrics Define a metric once, use it everywhere — dashboards, SQL, and AI always return the same answer Custom dashboards and reports available Custom Glew measures only on Glew Plus (custom pricing) Custom metrics and events via event schema — requires manual configuration Custom dashboards available; no SQL for custom analysis Custom reporting available in BI product Custom business logic and visualization on Enterprise plan only ShopifyQL for querying (proprietary language, not standard SQL) Custom Metric Builder available on Starter plan and above
SQL / Export / API Access Full SQL access on every plan — query your managed BigQuery warehouse, connect any BI tool, extend with custom models Warehouse connections to Snowflake, BigQuery, Redshift — you manage the infrastructure Warehouse access only on Glew Plus (custom pricing); Pro has no warehouse BigQuery export capped at 1M events/day on standard; unsampled data requires 360 No SQL access; analysis limited to in-app dashboards and exports SQL on dedicated Snowflake; add-on pricing on some tiers SQL access is a paid add-on on Growth plan; included on Enterprise No SQL access; ShopifyQL only (proprietary, not standard SQL) API access plus warehouse exports to BigQuery, Snowflake, S3, and GCS — data originates in Triple Whale's system
Legal / Compliance Compliance documentation available on request SOC 2 Type II claim in help docs; encryption in transit and at rest; annual pen testing SOC 2 Type 1 only (Feb 2024) — point-in-time design review, not operational effectiveness ISO 27001 certification for Google systems; GA4 360 has enterprise compliance features Legal terms reference privacy policy and DPA; SOC/ISO certifications not stated Public SOC/ISO attestations not clearly documented in reviewed sources Pulse lists SOC 2 compliance and multi-factor authentication SOC 2 Type II and SOC 3 reports available via Shopify compliance portal SOC 2 status conflicting across marketing site and trust center
Confidence: Verified Inferred Unknown

Comparisons based on publicly available documentation, last verified February 2026. Scroll horizontally to see all competitors.

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