SourceMedium 
Triple Whale SourceMedium vs Triple Whale
An evidence-backed comparison across integrations, attribution, data freshness, SQL access, pricing, and compliance.
| Feature | SourceMedium | Triple Whale |
|---|---|---|
| Integrations & Data Sources | 40+ integrations across 5 business functions — commerce, ads, email, subscriptions, and ops — with documented coverage and daily reconciliation | 60+ integrations (count includes granular connector variants) |
| Data Freshness | Reconciled daily across all sources with full historical backfill — every metric traceable to its source | Claims real-time; constrained by each channel's API refresh limits |
| Attribution Models | Server-side multi-touch attribution — no new pixels, no cookies, works with your existing tracking infrastructure | Seven models including proprietary Total Impact; requires Triple Pixel installation |
| Cohort / CLTV | 20 pre-built analytics modules including LTV, repurchase, retention, and new customer analysis — ready to use on day one | Cohort analysis included in plan features |
| Dashboards & Visualization | Pre-built dashboards + AI analyst that answers ad-hoc questions in natural language, backed by SQL you can verify | Pre-built dashboards including Summary Page; SaaS-hosted with data in Triple Whale's system |
| Custom Metrics | Define a metric once, use it everywhere — dashboards, SQL, and AI always return the same answer | Custom Metric Builder available on Starter plan and above |
| SQL / Export / API Access | Full SQL access on every plan — query your managed BigQuery warehouse, connect any BI tool, extend with custom models | API access plus warehouse exports to BigQuery, Snowflake, S3, and GCS — data originates in Triple Whale's system |
| Legal / Compliance | Compliance documentation available on request | SOC 2 status conflicting across marketing site and trust center |
Based on publicly available documentation, last verified February 2026.
Pricing overview
How SourceMedium and Triple Whale pricing compares.
SourceMedium
- Model
- Subscription based on data volume
- Starting price
- Custom pricing
- Limits
- Custom pricing — contact for details on data retention and seat limits
Triple Whale
- Model
- Subscription with annual and month-to-month options
- Starting price
- Free tier; Starter from $299/mo
- Tiers
- Free / Starter / Advanced
- Limits
- Free plan has 12-month lookback; paid plans claim unlimited lookback
Why teams choose SourceMedium over Triple Whale
The core difference: you own your data, or Triple Whale does. Triple Whale is a SaaS-first platform where your data lives in their system. SourceMedium gives you a managed BigQuery warehouse you own — every metric is reconciled, auditable, and queryable with standard SQL.
Where the approaches differ
Data ownership: Triple Whale stores your data in their system and offers exports. SourceMedium writes directly to a managed BigQuery warehouse you own — no lock-in, no dependency on a vendor to access your own data.
Attribution without new tracking: Triple Whale's seven models — including their proprietary Total Impact — require deploying the Triple Pixel and configuring post-purchase surveys. SourceMedium runs server-side multi-touch attribution using your existing tracking and platform APIs. No new pixels, no cookies, no additional tracking setup.
Reconciled data vs "real-time" claims: Triple Whale markets real-time data, but actual freshness is constrained by each channel's API refresh limits — the same limits every platform faces. SourceMedium reconciles daily across all sources with documented lineage, so you can verify any number against your Shopify admin or ad platform.
SQL access as a core capability: Triple Whale provides API access and warehouse exports, but the platform is designed around its own dashboards. SourceMedium is built for teams that need to query, model, and extend their data with SQL — included on every plan.
When Triple Whale might be the better fit
Triple Whale works for DTC brands that want attribution dashboards without SQL requirements and are comfortable with the Triple Pixel deployment. Their post-purchase survey integration blends zero-party data with attribution — a feature SourceMedium does not replicate.
More comparisons
See how SourceMedium compares with other ecommerce analytics platforms.
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