SourceMedium 
Lifetimely SourceMedium vs Lifetimely
An evidence-backed comparison across integrations, attribution, data freshness, SQL access, pricing, and compliance.
| Feature | SourceMedium | Lifetimely |
|---|---|---|
| Integrations & Data Sources | 40+ integrations across 5 business functions — commerce, ads, email, subscriptions, and ops — with documented coverage and daily reconciliation | Shopify-centric; integrates with major ad and email tools but limited to Shopify commerce data |
| Data Freshness | Reconciled daily across all sources with full historical backfill — every metric traceable to its source | Shopify real-time; ad platforms hourly to 12h lag |
| Attribution Models | Server-side multi-touch attribution — no new pixels, no cookies, works with your existing tracking infrastructure | First-touch and last-touch only — no multi-touch attribution |
| Cohort / CLTV | 20 pre-built analytics modules including LTV, repurchase, retention, and new customer analysis — ready to use on day one | Cohort LTV with predictive modeling, repurchase curves, and segmentation |
| Dashboards & Visualization | Pre-built dashboards + AI analyst that answers ad-hoc questions in natural language, backed by SQL you can verify | Custom dashboards with scheduled reporting; single-currency display only |
| Custom Metrics | Define a metric once, use it everywhere — dashboards, SQL, and AI always return the same answer | Custom dashboards available; no SQL for custom analysis |
| SQL / Export / API Access | Full SQL access on every plan — query your managed BigQuery warehouse, connect any BI tool, extend with custom models | No SQL access; analysis limited to in-app dashboards and exports |
| Legal / Compliance | Compliance documentation available on request | Legal terms reference privacy policy and DPA; SOC/ISO certifications not stated |
Based on publicly available documentation, last verified February 2026.
Pricing overview
How SourceMedium and Lifetimely pricing compares.
SourceMedium
- Model
- Subscription based on data volume
- Starting price
- Custom pricing
- Limits
- Custom pricing — contact for details on data retention and seat limits
Lifetimely
- Model
- Usage-based by monthly order volume
- Starting price
- Free for <50 orders; paid from $149/mo
- Tiers
- Free / M ($149) / L ($299) / XL ($499) / XXL ($749) / Unlimited ($999)
- Limits
- Order volume caps per tier; all features on all paid plans
Why teams choose SourceMedium over Lifetimely
Lifetimely does one thing well — cohort LTV and profit reporting for Shopify stores. But that's all it does. No multi-touch attribution. No SQL access. No data warehouse. Single-currency display only. SourceMedium includes LTV and retention analytics AND everything Lifetimely can't do.
Where the approaches differ
Attribution: Lifetimely offers only first-touch and last-touch — no multi-touch, no linear, no time-decay. SourceMedium provides server-side multi-touch attribution using your existing tracking, no new pixels required.
Data access: Lifetimely has no SQL access at all. Your analysis is limited to what the app shows you. SourceMedium gives your team full SQL access to a managed BigQuery warehouse on every plan.
Scope: Lifetimely is a Shopify LTV tool. SourceMedium is a full analytics platform — 40+ integrations across commerce, ads, email, subscriptions, and ops, with 20 pre-built analytics modules, AI-powered analysis, and warehouse-native workflows.
Multi-currency: Lifetimely displays data in the store's default currency only. Brands selling internationally need analytics that handle the complexity of multi-currency operations.
When Lifetimely might be the better fit
Lifetimely works for single-store Shopify brands that only need profit tracking and cohort LTV, don't need SQL or multi-touch attribution, and want simple order-volume-based pricing starting at $149/mo.
More comparisons
See how SourceMedium compares with other ecommerce analytics platforms.
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