SourceMedium vs Saras Analytics

An evidence-backed comparison across integrations, attribution, data freshness, SQL access, pricing, and compliance.

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Feature	SourceMedium	Saras Analytics
Integrations & Data Sources	40+ integrations across 5 business functions — commerce, ads, email, subscriptions, and ops — with documented coverage and daily reconciliation	200+ connectors via Daton ELT platform (separate product from Pulse analytics)
Data Freshness	Reconciled daily across all sources with full historical backfill — every metric traceable to its source	Pulse Growth plan: 1-day data recency; faster refresh only on Enterprise
Attribution Models	Server-side multi-touch attribution — no new pixels, no cookies, works with your existing tracking infrastructure	Multi-touch attribution and channel ROI in Pulse marketing analytics
Cohort / CLTV	20 pre-built analytics modules including LTV, repurchase, retention, and new customer analysis — ready to use on day one	Cohorts and LTV framing in customer analytics materials
Dashboards & Visualization	Pre-built dashboards + AI analyst that answers ad-hoc questions in natural language, backed by SQL you can verify	Dashboards in Pulse; BYO BI tool requires Enterprise tier
Custom Metrics	Define a metric once, use it everywhere — dashboards, SQL, and AI always return the same answer	Custom business logic and visualization on Enterprise plan only
SQL / Export / API Access	Full SQL access on every plan — query your managed BigQuery warehouse, connect any BI tool, extend with custom models	SQL access is a paid add-on on Growth plan; included on Enterprise
Legal / Compliance	Compliance documentation available on request	Pulse lists SOC 2 compliance and multi-factor authentication

Confidence: Verified Inferred Unknown

Based on publicly available documentation, last verified February 2026.

Pricing overview

How SourceMedium and Saras Analytics pricing compares.

SourceMedium

Model: Subscription based on data volume
Starting price: Custom pricing
Limits: Custom pricing — contact for details on data retention and seat limits

Saras Analytics

Model: Subscription scaled by annual revenue bands
Starting price: Pulse Growth from $300/mo; Daton from $0 (Lite)
Tiers: Daton: Lite/Growth/Enterprise; Pulse: Growth/Enterprise
Limits: Pulse Growth: 10 users, 1-day recency, SQL as add-on

Why teams choose SourceMedium over Saras Analytics

Saras is actually two separate products — Daton (an ELT connector platform) and Pulse (an analytics dashboard). The "200+ connectors" number comes from Daton, not Pulse. You're evaluating two products with separate pricing, separate support, and a confusing product split. SourceMedium is one platform that handles ingestion, transformation, and analytics together.

Where the approaches differ

One product vs two: Saras splits connectors (Daton) and analytics (Pulse) into separate products with separate pricing and support. SourceMedium handles the full pipeline — ingestion, transformation, dashboards, SQL, and AI — in a single platform.

SQL access without add-ons: Saras Pulse charges extra for SQL access on the Growth plan and limits you to 10 users. SourceMedium includes full SQL access to a managed BigQuery warehouse on every plan with no user caps.

Custom metrics on every plan: Saras reserves custom business logic and visualization for the Enterprise tier. SourceMedium lets you define custom metrics on any plan — and those definitions stay consistent across dashboards, SQL, and AI.

Clarity over connector count: Saras claims 200+ connectors, but that's the Daton ELT product — a separate tool from the Pulse analytics you're actually evaluating. SourceMedium's 40+ integrations are the ones that matter: commerce, ads, email, subscriptions, and ops, all reconciled daily.

When Saras Analytics might be the better fit

Saras works for enterprise brands with dedicated data engineering teams that specifically need the Daton ELT platform for very wide connector coverage (200+) and want to manage their own warehouse with BYO infrastructure on the Enterprise tier.

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