Your ecommerce data lives in a managed BigQuery instance with dedicated compute reserved for your brand — not a vendor's database you're renting. BI and transformations don't fight for resources. Any tool that supports BigQuery connects natively. If you ever leave, it comes with you.
Integrated AI-to-BI stack on Google Cloud
Not a default. A deliberate choice.
Eliminate the overhead of warehouse resizing and credit management. BigQuery's serverless architecture automatically allocates compute to match query demand, ensuring performance without paying for idle capacity. No infrastructure tuning required.
Leverage Google's native, high-bandwidth data transfers for GA4 and Google Ads. Bypass third-party ELT connectors for your highest-volume datasets, reducing latency, failure points, and ingestion costs.
Store petabytes of historical data at archival rates while maintaining millisecond-access for queries. Decoupled architecture means you never pay for compute resources just to hold data, making multi-year longitudinal analysis economically viable.
Remove seat-based licensing friction. Looker Studio connects natively to BigQuery's BI Engine for sub-second dashboards at no additional cost. Empower every stakeholder with data access without managing complex enterprise BI contracts.
Operationalize AI where your data lives. Access Vertex AI and Gemini models directly via SQL within BigQuery. No data movement, no separate ML infrastructure—just a unified layer for descriptive analytics and predictive intelligence.
The BigQuery advantage, made concrete for every role.
Trust layer
The reason data teams prefer working with us.
We spent six months on naming conventions. Tables, columns, and definitions designed to be stable and supported for years — not thrown together by a contractor. When we evolve the schema, we do it carefully, with backward compatibility in mind.
Put dbt on top — it won't break. Onboard a new analyst — they can read our data transformation documentation. Build a custom model — you know the foundation won't shift under you.
2,500+
daily quality checks
180+
metric catalog
Consistent
Best-practice naming
Native
dbt-compatible
Example: orders table
| Column | Type |
|---|---|
| sm_order_key | STRING |
| order_processed_at | TIMESTAMP |
| order_net_revenue | FLOAT |
| sm_channel | STRING |
| sm_order_type | STRING |
| sm_customer_key | STRING |
| is_subscription_order | BOOLEAN |
| is_order_sm_valid | BOOLEAN |
Extensibility
Because your data lives in BigQuery — not a proprietary vendor system — you can centralize anything. Finance data, ops data, custom sources, third-party APIs. Standard BigQuery storage — no additional vendor fees for bringing in more data.
SourceMedium manages the ecommerce foundation. Your team extends the warehouse however you need.
Catalina Crunch integrated retail POS data alongside their ecommerce data — built a real-time P&L dashboard in 3 weeks.
CPAP set up webhooks to pull fulfillment-date revenue recognition into BigQuery for finance-grade reporting.
Brands that need non-automated data (SPINS, wholesale, marketplace) upload via Google Sheets on a cadence, cast to the schema, and it becomes part of the same governed foundation.
Yes. You keep your data.
Your data, your control
Our internal dbt models and SQL transformation logic remain SourceMedium IP. Your data, schema, and any custom models you built are yours to keep—export them or transfer the BigQuery tables to your own project.
Trusted by fast-growing e-commerce brands
Testimonials
Customers
“SourceMedium has future-proofed our data infrastructure. Their comprehensive solution not only supports our current needs but is also scalable as we grow. With their managed BigQuery instance, we have full control over our data, creating custom metrics and insights rapidly. This has empowered our team to answer complex business questions and focus on strategic growth initiatives.”
“Best-in-class attribution, excellent team, and the customer experience is beyond anything I've experienced with a SaaS product. We've surfaced new, actionable insights about our business using the Source Medium platform.”
“SourceMedium is our command center; it helps us identify problems before they get bigger. It's easy enough for everyone on the team to use, and it empowers all people.”
“SourceMedium's intuitive design provides us with a clear view of our KPIs and is what our team relies on for daily decision making. Really impressed with the product's ability to adapt and grow with us!”
“We've spent months looking for an analytics solution that would present accurate data we 100% trust in a digestible format that's easily understandable by any team member.”
“Thanks to SourceMedium, our team no longer wastes time debating metric definitions in meetings. Instead, we can focus on what really matters: making informed, data-driven decisions that drive results.”
“Acquiring confidence in your data is literally money. We've nearly doubled revenue in the short time we've used SourceMedium. They are the layer through which all our data flows and gets transformed into a unified, coherent and reliable language that my entire team leverages regardless of analytical capability.”
“We spent months evaluating attribution tools for our clients. What sold us on SourceMedium? They don't add another pixel or tracking layer. They just make sense of the quality data you're already collecting. Clean, auditable, actionable.”
“SourceMedium's managed BigQuery instance has been a revelation for our team. It has democratized access to data across our entire organization, empowering everyone to create custom metrics and transformations without relying on a dedicated BI team.”
“We have grown rapidly the last 18 months, and that level of growth wouldn't have been possible without FERMÀT and Source Medium.”
“The open-source dashboard templates provided by SourceMedium are simply the best in the business. The ability to fully customize and edit these dashboards internally has given our teams the flexibility and agility they need to make informed decisions quickly on behalf of our clients.”
“Amazing team-we really enjoy having direct access to a great data bench via Slack. It's service beyond anything I've experienced with a SaaS product.”
“The real win wasn't the cost savings (though those were nice). It's that my team stopped arguing about which dashboard was right. One source of truth for reporting AND attribution means we actually build things now instead of reconciling data.”
“Thanks to SourceMedium and Loop, we have a pulse on data in real-time and can make decisions much faster.”
“My portfolio companies use SourceMedium because it answers the hard questions - which creatives actually drive LTV, what's the real incrementality of each channel. As an investor, seeing SourceMedium in the tech stack tells me they're making decisions on truth, not modeled guesses.”
“We almost paused three landing pages last quarter. Good thing we checked SourceMedium first - they were driving 30% of our email signups that convert later. Also found out our welcome series is an absolute beast. Game changer for our CRO roadmap.”
“SourceMedium is a game-changer for our business. We have a single, reliable source of truth with their data infrastructure that allows us to make data driven decisions against the short and long term impact of our marketing and customer experience efforts.”
“We consider SourceMedium data as our source of truth and will continue to make strategic decisions based on the metrics presented in the dashboard!”
“Source Medium gives us the edge we need to stay ahead of the data curve, without needing our own team of analysts.”
“Source Medium is an incredibly powerful dashboard that we use across our organization for daily reporting and decision making.”
“Source Medium is the first tool I open every morning. As a CEO it has become an integral tool to assess the daily health of the business and make long term strategic decisions.”
“SourceMedium enables exactly what brands need - comparing all their data collection tools on one scoreboard. Full user lifecycle visibility, no attribution window limits. Proud to see Elevar's years of focus on data quality validated when everything's transparent.”
“The brands winning in 2025 are the ones customers trust with their data. Blotout builds that trust through privacy-first collection. SourceMedium turns that data into attribution insights. Quality data + actionable insights is what lead to real outcomes.”
“When Fairing's survey data connects with your click-based attribution and purchase journeys in SourceMedium, it's like turning on the lights. Suddenly you see that podcast mentions drive Facebook clicks, or that influencer awareness leads to branded search. That holistic view changes everything.”
“We solve the data collection problem, they solve the attribution analysis problem. Together, brands finally have numbers they can trust and act on.”
“Pairing MTA data with attribution surveys is one of the most underrated ways to validate incrementality in channel spend. At KNO, we've built tools to support this, but we've always known there was more potential. Fei and the SourceMedium team have truly cracked it, combining massive data depth with a super clean UI. The zero-pixel setup makes it dead simple, especially when paired with the SourceMedium × KNO integration. Can't wait to see the impact this has.”
“I used to spend hours piecing together data from different sources. With SourceMedium, I get answers to complex questions in minutes.”
“Launching with Source Medium has been a fantastic decision for us – the insights it's provided us since day one has been invaluable.”
“Source Medium's reporting provides our team with actionable and trustworthy insights to better grow and retain our customer base. It has become a single source of truth across all our e-commerce and marketing data.”
“Source Medium is the de facto reporting solution if you care about accuracy, customer experience, and flexibility.”
“Working with Source Medium has been a game changer for us at Ugly Drinks. It's made our reporting process much quicker and more efficient.”
“There's not too many tools that I'm OBSESSED with, but Source Medium is one of them. Cohort/LTV analysis down to the coupon codes used, integration with all our platforms, easily digestible visualizations, daily Slack reports, and the best CX around.”
“Source Medium is the first tool I open every morning. As a CEO it has become an integral tool to assess the daily health of the business and make long term strategic decisions. For other team members it became an essential tool for their decision making process.”
“We need to be quick because we're growing fast, so having clear data and clear insights is key. SourceMedium provides the ability to do that without a lot of effort on our part.”
“SourceMedium is the gold standard for what e-commerce brands should do.”
“For us, SourceMedium has become our source of truth with data, delivering the clarity and transparency we need to make sound decisions.”
“If you're not clear what it takes to build your own software, try it buying first.”
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