Email and SMS revenue on documented definitions
Platform attribution settings rarely match your governed model. Klaviyo campaign and flow performance joined to Shopify orders for lifecycle revenue.
Klaviyo
Lifecycle messaging platforms for campaign and retention workflows.
Why Klaviyo?
SourceMedium connects email and SMS touchpoints to observed order sequences, so lifecycle revenue can be tested against holdout groups and read next to paid media on a single definition.
Campaign + flow metrics
Sends, opens, clicks, unsubscribes, and revenue for campaigns and automated flows.
Customer journey linking
Email and SMS events connect to customer profiles for lifecycle value analysis.
Incremental impact
Compare attributed revenue against holdout groups and control cohorts.
Channel contribution
Email's contribution is measured alongside paid media for channel mix optimization.
What you can ask
With the AI Analyst, you can query Klaviyo data using natural language. Here are some examples.
Which email campaigns drove the most revenue last month? Show me flow performance by trigger type What's our email open rate and click rate trend? How much revenue came from Welcome vs. Abandoned Cart flows? Compare Klaviyo attributed revenue vs. actual order attribution Joins with other integrations
Klaviyo data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Klaviyo
Enter your Klaviyo API key. We pull campaigns, flows, and event data.
Customer linking
Email events are matched to Shopify customer profiles by email address.
Attribution analysis
Email touchpoints join the full attribution model alongside paid media.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
Book a platform walkthrough
Share a little context, then choose a time immediately after submitting.
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