Email and SMS revenue, accurately attributed
SourceMedium syncs Klaviyo campaign and flow performance—sends, opens, clicks, and attributed revenue—then joins it with Shopify orders for true email contribution analysis.
Klaviyo
Lifecycle messaging platforms for campaign and retention workflows.
Why Klaviyo?
Klaviyo's attribution overclaims. SourceMedium connects email and SMS touchpoints to actual order sequences, revealing true incremental revenue from lifecycle marketing.
Campaign + flow metrics
Sends, opens, clicks, unsubscribes, and revenue for campaigns and automated flows.
Customer journey linking
Email and SMS events connect to customer profiles for lifecycle value analysis.
Incremental impact
Compare attributed revenue against holdout groups and control cohorts.
Channel contribution
Email's contribution is measured alongside paid media for channel mix optimization.
What you can ask
With the AI Analyst, you can query Klaviyo data using natural language. Here are some examples.
Which email campaigns drove the most revenue last month? Show me flow performance by trigger type What's our email open rate and click rate trend? How much revenue came from Welcome vs. Abandoned Cart flows? Compare Klaviyo attributed revenue vs. actual order attribution Joins with other integrations
Klaviyo data is designed to join with your other data sources for unified analysis.
How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Connect Klaviyo
Enter your Klaviyo API key. We pull campaigns, flows, and event data.
Customer linking
Email events are matched to Shopify customer profiles by email address.
Attribution analysis
Email touchpoints join the full attribution model alongside paid media.
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