Search, Shopping, and PMax unified with revenue
Google Ads attribution never tells the full story. Search, Shopping, Display, and PMax spend joined to Shopify orders for ROAS and CPA you can verify.
Google Ads
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why Google Ads?
SourceMedium connects Google spend to actual orders so Smart Bidding targets rest on your own revenue numbers, with search terms, keywords, and Shopping product performance each tied back to the orders they produced.
Full campaign coverage
Search, Shopping, Display, PMax, and Video campaigns all sync with consistent metrics.
Keyword performance
Search terms and keywords are linked to attributed revenue for bid optimization.
Shopping product data
Product-level performance from Shopping and PMax connects to your Shopify catalog.
Cross-channel comparison
Google performance is normalized alongside Meta, TikTok, and other channels.
What you can ask
With the AI Analyst, you can query Google Ads data using natural language. Here are some examples.
What's our Google ROAS by campaign type? Which search terms drive the most revenue? Compare Google vs. Meta cost per acquisition this month What's our branded vs. non-branded search performance? Show me Shopping campaign performance by product category Joins with other integrations
Google Ads data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Google Ads
OAuth into Google and select accounts. MCC hierarchy is supported for agencies.
Campaign ingestion
All campaign types sync daily with performance metrics and search term data.
Revenue attribution
Google conversions are validated against Shopify orders for accurate ROAS.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
Book a platform walkthrough
Share a little context, then choose a time immediately after submitting.
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