Search, Shopping, and PMax unified with revenue
SourceMedium ingests Google Ads performance across Search, Shopping, Display, and Performance Max campaigns—then joins spend with Shopify orders for accurate ROAS and CPA calculations.
Google Ads
Paid media and affiliate channels used to analyze spend efficiency, attribution, and incremental growth.
Why Google Ads?
Google Ads captures high-intent traffic, but its attribution doesn't tell the full story. SourceMedium connects Google spend to actual orders so you can optimize Smart Bidding targets and budget allocation with confidence.
Full campaign coverage
Search, Shopping, Display, PMax, and Video campaigns all sync with consistent metrics.
Keyword performance
Search terms and keywords are linked to attributed revenue for bid optimization.
Shopping product data
Product-level performance from Shopping and PMax connects to your Shopify catalog.
Cross-channel comparison
Google performance is normalized alongside Meta, TikTok, and other channels.
What you can ask
With the AI Analyst, you can query Google Ads data using natural language. Here are some examples.
What's our Google ROAS by campaign type? Which search terms drive the most revenue? Compare Google vs. Meta cost per acquisition this month What's our branded vs. non-branded search performance? Show me Shopping campaign performance by product category How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Connect Google Ads
OAuth into Google and select accounts. MCC hierarchy is supported for agencies.
Campaign ingestion
All campaign types sync daily with performance metrics and search term data.
Revenue attribution
Google conversions are validated against Shopify orders for accurate ROAS.
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