Server-side tracking for GA4 and ads
SourceMedium connects Elevar event data—enabling accurate server-side attribution for Google Analytics and ad platforms.
Elevar
Site behavior and attribution systems used to reconcile session-to-order performance.
Why Elevar?
Elevar provides server-side tracking for GA4 and ad platforms. SourceMedium ingests Elevar events for complete funnel and attribution analysis.
Server-side tracking
Events collected server-side for GA4, Meta, Google Ads.
Attribution accuracy
More complete attribution when client-side tracking is limited.
Funnel events
Full funnel from page view to purchase captured.
Unified event history
Elevar events join other tracking sources in unified tables.
What you can ask
With the AI Analyst, you can query Elevar data using natural language. Here are some examples.
What's our conversion rate from Elevar-tracked sessions? Compare Elevar vs. native GA4 attribution Show me funnel events by tracking source How complete is our attribution with Elevar? Joins with other integrations
Elevar data is designed to join with your other data sources for unified analysis.
How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Connect Elevar
Configure Elevar to send events to SourceMedium's Pub/Sub.
Event ingestion
Elevar events feed into unified funnel event history.
Attribution analysis
Analyze attribution accuracy with server-side tracking.
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