X (Twitter) advertising, measured against revenue
X grades its own campaigns. Spend joined to Shopify orders so ROAS on the platform formerly known as Twitter sits on your governed definitions.
X Ads
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why X Ads?
X reaches a unique audience on the platform formerly known as Twitter. SourceMedium connects X ad spend to actual orders for accurate performance measurement.
Campaign performance
Campaigns and ad groups sync with spend, impressions, and engagement.
Cross-channel attribution
X touchpoints join the full attribution model alongside Meta and Google.
Audience analysis
Performance by follower status and targeting segment.
Creative testing
Track which ad creatives drive actual revenue.
What you can ask
With the AI Analyst, you can query X Ads data using natural language. Here are some examples.
What's our X Ads ROAS this month? Compare X vs. Meta cost per acquisition Show me X campaign performance by week Which X campaigns have the best engagement rate? Joins with other integrations
X Ads data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect X Ads
Grant SourceMedium ad manager access to your X Ads account.
Attribution setup
X data joins Shopify orders using your attribution model.
Performance analysis
Compare X efficiency against other paid channels.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
Book a platform walkthrough
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