Short-form video spend, attributed to revenue
SourceMedium syncs TikTok Ads campaign data and joins it with Shopify orders to measure real performance—not just platform-attributed conversions.
TikTok
Paid media and affiliate channels used to analyze spend efficiency, attribution, and incremental growth.
Why TikTok?
TikTok is the fastest-growing ad platform for DTC brands. SourceMedium connects TikTok spend to actual orders so you can compare efficiency against Meta, Google, and other channels with confidence.
Campaign + creative performance
Campaigns, ad groups, and individual ads with spend, reach, and video metrics.
Spark Ads tracking
Creator content and organic posts used as ads are tracked alongside paid creative.
Audience demographics
Age, gender, and region breakdowns reveal which segments convert best.
Cross-channel comparison
TikTok performance normalized alongside Meta, Google, and other platforms.
What you can ask
With the AI Analyst, you can query TikTok data using natural language. Here are some examples.
What's our TikTok ROAS compared to Meta? Which TikTok campaigns have the lowest CPA? Show me TikTok spend and revenue by week What's our TikTok cost per new customer vs. repeat? Which ad creatives drive the most attributed revenue? Joins with other integrations
TikTok data is designed to join with your other data sources for unified analysis.
How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Connect TikTok Ads
OAuth into TikTok Ads Manager and select advertiser accounts.
Attribution setup
TikTok data joins Shopify orders using your attribution model.
Cross-channel analysis
Compare TikTok efficiency against all channels in unified tables.
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