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Marketing & Advertising

Connected TV advertising, measured

Connected TV is bought on impressions and judged on faith. MNTN campaign performance joined to conversions so CTV is measured on attributed revenue.

MNTN

Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.

Why MNTN?

MNTN provides connected TV advertising with performance tracking. SourceMedium connects MNTN spend to conversions for cross-screen marketing measurement.

CTV attribution

TV ad exposure linked to subsequent conversions.

Cross-screen measurement

CTV performance analyzed alongside digital channels.

Creative performance

Track which video creatives drive conversions.

Audience targeting

Performance by audience segment and device.

What you can ask

With the AI Analyst, you can query MNTN data using natural language. Here are some examples.

What's our MNTN ROAS?
Compare CTV vs. digital channel efficiency
Show me MNTN performance by audience
Which video creatives convert best?

Joins with other integrations

MNTN data is designed to join with your other data sources for unified analysis.

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

1

Connect MNTN

Copy API key from MNTN and share with SourceMedium.

2

Attribution sync

MNTN attribution data syncs and joins order history.

3

Cross-screen analysis

Analyze CTV performance alongside digital channels.

Ready to stop debating the numbers?

In 30 minutes, we will

  1. Map your current systems and reporting gaps.

  2. Show one workflow relevant to your team.

  3. Outline likely fit, implementation scope, and next steps.

Book a platform walkthrough

Share a little context, then choose a time immediately after submitting.

Takes under a minute. Then pick a time.