Marketing & Advertising

Connected TV advertising, measured

SourceMedium syncs MNTN campaign performance—enabling CTV advertising analysis with conversion attribution.

MNTN

Paid media and affiliate channels used to analyze spend efficiency, attribution, and incremental growth.

Why MNTN?

MNTN provides connected TV advertising with performance tracking. SourceMedium connects MNTN spend to conversions for cross-screen marketing measurement.

CTV attribution

TV ad exposure linked to subsequent conversions.

Cross-screen measurement

CTV performance analyzed alongside digital channels.

Creative performance

Track which video creatives drive conversions.

Audience targeting

Performance by audience segment and device.

What you can ask

With the AI Analyst, you can query MNTN data using natural language. Here are some examples.

What's our MNTN ROAS?
Compare CTV vs. digital channel efficiency
Show me MNTN performance by audience
Which video creatives convert best?

Joins with other integrations

MNTN data is designed to join with your other data sources for unified analysis.

How it works

Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.

1

Connect MNTN

Copy API key from MNTN and share with SourceMedium.

2

Attribution sync

MNTN attribution data syncs and joins order history.

3

Cross-screen analysis

Analyze CTV performance alongside digital channels.

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