TV advertising, measured against sales
SourceMedium syncs Tatari TV attribution data—connecting TV ad exposure to conversions for cross-screen marketing measurement.
Tatari
Paid media and affiliate channels used to analyze spend efficiency, attribution, and incremental growth.
Why Tatari?
Tatari measures TV advertising effectiveness. SourceMedium connects TV attribution signals to orders for true cross-channel performance analysis.
TV attribution
TV ad exposure linked to subsequent conversions.
Cross-screen measurement
TV performance analyzed alongside digital channels.
Lift analysis
Incremental lift from TV campaigns measured.
Network performance
Performance by TV network and daypart.
What you can ask
With the AI Analyst, you can query Tatari data using natural language. Here are some examples.
What's our TV-attributed revenue? Compare TV vs. digital ROAS Show me TV performance by network What's the incremental lift from TV advertising? Joins with other integrations
Tatari data is designed to join with your other data sources for unified analysis.
How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Connect Tatari
Contact your Tatari account rep to enable SourceMedium integration.
Attribution sync
TV attribution data syncs and joins order history.
Cross-screen analysis
Analyze TV performance alongside digital channels.
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