CRM and marketing automation, unified
SourceMedium syncs HubSpot contacts, deals, and marketing events—then joins them with Shopify orders for B2B customer lifecycle analysis.
HubSpot
Lifecycle messaging platforms for campaign and retention workflows.
Why HubSpot?
HubSpot is often the CRM for B2B or hybrid B2B/B2C brands. SourceMedium connects HubSpot deal stages to Shopify orders for full pipeline-to-revenue tracking.
Contact sync
Contacts sync with customer profiles for unified lifecycle view.
Deal tracking
Deal stages and values link to orders for pipeline revenue analysis.
Marketing events
Email sends, opens, and clicks join the attribution model.
Lifecycle stages
Lead → customer journey tracked across HubSpot and Shopify.
What you can ask
With the AI Analyst, you can query HubSpot data using natural language. Here are some examples.
What's our average deal size by lead source? Show me email open rates by campaign type How long does it take leads to convert to customers? Which HubSpot campaigns drive the most deals? What's our pipeline value by stage? Joins with other integrations
HubSpot data is designed to join with your other data sources for unified analysis.
How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Connect HubSpot
OAuth into HubSpot and select portals to sync.
Contact matching
HubSpot contacts match Shopify customers by email for unified profiles.
Pipeline analysis
Track deals from lead to closed-won with order attribution.
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