Server-side tracking for accurate attribution
Cookie restrictions and ad blockers erase client-side events. Blotout server-side data is ingested so attribution survives what the browser drops.
Blotout
Site behavior and attribution systems used to reconcile session-to-order performance.
Why Blotout?
Blotout provides privacy-compliant server-side tracking. SourceMedium ingests Blotout events for accurate attribution even when client-side tracking fails.
Server-side tracking
Events collected server-side bypass ad blockers and cookie limits.
Attribution accuracy
More complete attribution when client-side tracking is blocked.
Funnel events
Page views, add-to-cart, and purchase events feed attribution.
Unified event history
Blotout events join GA4 and other sources in unified tables.
What you can ask
With the AI Analyst, you can query Blotout data using natural language. Here are some examples.
What's our conversion rate from Blotout-tracked sessions? Compare Blotout vs. GA4 attribution coverage Show me funnel events by tracking source How many events are captured server-side vs. client-side? How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Blotout
The Blotout customer success team configures a Google Pub/Sub destination pointed at SourceMedium, with no manual setup on your end.
Event ingestion
Blotout streams server-side events to SourceMedium via Pub/Sub in real time.
Attribution improvement
Blotout events join GA4 and other sources in unified funnel analysis.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
Book a platform walkthrough
Share a little context, then choose a time immediately after submitting.
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