Triple Whale alternative
Looking for a Triple Whale alternative?
Discover how SourceMedium compares as an alternative to Triple Whale for ecommerce analytics, attribution, and data management.
Common Triple Whale pain points
Why teams look for a Triple Whale alternative.
Data freshness depends on channel APIs
Triple Whale's real-time claims are constrained by each channel's API refresh limits and backfill windows, which can lead to gaps in recent data.
Conflicting compliance claims
SOC 2 status is inconsistent across Triple Whale's trust center and marketing pages, making it difficult to verify actual certification scope.
No warehouse-first architecture
Triple Whale is a SaaS-first platform — your data lives in their system. Warehouse exports are available but the platform is not designed for warehouse-native workflows.
How SourceMedium compares to Triple Whale
A feature-by-feature comparison across the capabilities that matter most.
| Feature | Triple Whale | |
|---|---|---|
| Integrations & Data Sources | 40+ integrations across 5 business functions — commerce, ads, email, subscriptions, and ops — with documented coverage and daily reconciliation | 60+ integrations (count includes granular connector variants) |
| Data Freshness | Reconciled daily across all sources with full historical backfill — every metric traceable to its source | Claims real-time; constrained by each channel's API refresh limits |
| Attribution Models | Server-side multi-touch attribution — no new pixels, works with your existing tracking infrastructure | Seven models including proprietary Total Impact; requires Triple Pixel installation |
| Cohort / CLTV | 20 pre-built analytics modules including LTV, repurchase, retention, and new customer analysis — ready to use on day one | Cohort analysis included in plan features |
| Dashboards & Visualization | Pre-built dashboards + AI analyst that answers ad-hoc questions in natural language, backed by SQL you can verify | Pre-built dashboards including Summary Page; SaaS-hosted with data in Triple Whale's system |
| Custom Metrics | Define a metric once, use it everywhere — dashboards, SQL, and AI always return the same answer | Custom Metric Builder available on Starter plan and above |
| SQL / Export / API Access | Full SQL access on every plan — query your managed BigQuery warehouse, connect any BI tool, extend with custom models | API access plus warehouse exports to BigQuery, Snowflake, S3, and GCS — data originates in Triple Whale's system |
Based on publicly available documentation, last verified February 2026.
Looking for a Triple Whale alternative?
If you're evaluating alternatives to Triple Whale, the most common reasons are: wanting SQL access to your own data without export workarounds, needing a warehouse you actually own, or wanting attribution that captures orders other web-only tools miss.
What to look for in a Triple Whale alternative
Data you own and can audit. Your analytics data should live in a warehouse you control, not in a vendor's SaaS system. Every metric should be traceable to its source — not a black-box number you have to take on faith. Ask any vendor: if we leave, what happens to our data, dashboards, and team's work?
Attribution that works without new pixels. Attribution built on deterministic data from Shopify checkout and ad platform APIs means no Triple Pixel deployment, no cookie dependency, and more consistent measurement as privacy regulations tighten.
If accuracy matters, ask how numbers reconcile back to Shopify and ad platforms. Any analytics platform should be able to show you exactly how its numbers map back to your source systems. If you can't trace a metric to its origin, you're trusting a black box.
Verify compliance claims independently. Triple Whale's trust center states SOC 2 Type I (Aug 2023) while their marketing site claims Type II. If compliance matters for your evaluation, ask for the actual audit report rather than relying on marketing pages.
Pricing that doesn't penalize growth. GMV-based pricing means your analytics bill scales with revenue, not usage. Look for all-inclusive pricing where every feature is available from day one — no tiers, no add-ons, no surprise costs as you scale.
One metric definition everywhere. Dashboards, SQL queries, and AI should all return the same answer. When your data lives in a warehouse with a single transformation layer, there's no ambiguity about which number is "right."
How SourceMedium addresses these needs
SourceMedium writes reconciled data to a managed BigQuery warehouse you own. Full SQL access, 40+ integrations, pre-built dashboards, and an AI analyst that returns SQL-backed answers — all on every plan. Multi-touch attribution runs server-side with no pixel deployment.
See how your data looks in a warehouse you own — not a SaaS vendor's system. Request a walkthrough →
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Explore other ecommerce analytics platform comparisons.
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