Shopify Analytics alternative

Need more than Shopify Analytics?

Discover how SourceMedium compares as an alternative to Shopify Analytics for ecommerce analytics, attribution, and data management.

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Common Shopify Analytics pain points

Why teams look for a Shopify Analytics alternative.

Shopify data only

Shopify Analytics only reports on Shopify store data. It doesn't connect to ad platforms, email tools, subscription services, or other sales channels.

No cross-channel attribution

Shopify Analytics focuses on checkout funnel metrics, not cross-channel marketing attribution. You can't see which ad campaigns or email flows drove purchases.

Plan-dependent reporting

Custom reports, cohort analysis, and advanced analytics features require Shopify Advanced ($299/mo) or Plus ($2,300+/mo) plans.

Reporting discrepancies and gaps

Community forums document merchants experiencing conversion discrepancies tied to consent/opt-out tracking, and missing product-level session/conversion reports.

How SourceMedium compares to Shopify Analytics

A feature-by-feature comparison across the capabilities that matter most.

Feature	SourceMedium	Shopify Analytics
Integrations & Data Sources	40+ integrations across 5 business functions — commerce, ads, email, subscriptions, and ops — with documented coverage and daily reconciliation	Shopify store data only — no ad platforms, email, subscriptions, or other sales channels
Data Freshness	Reconciled daily across all sources with full historical backfill — every metric traceable to its source	Some reports lag up to 12 hours; Live View exists but scope is limited
Attribution Models	Server-side multi-touch attribution — no new pixels, no cookies, works with your existing tracking infrastructure	No cross-channel marketing attribution — checkout funnel metrics only
Cohort / CLTV	20 pre-built analytics modules including LTV, repurchase, retention, and new customer analysis — ready to use on day one	Cohort reports require Advanced ($299/mo) or Plus ($2,300+/mo) Shopify plans
Dashboards & Visualization	Pre-built dashboards + AI analyst that answers ad-hoc questions in natural language, backed by SQL you can verify	Built-in dashboards gated by Shopify plan tier; custom reports require Advanced+
Custom Metrics	Define a metric once, use it everywhere — dashboards, SQL, and AI always return the same answer	ShopifyQL for querying (proprietary language, not standard SQL)
SQL / Export / API Access	Full SQL access on every plan — query your managed BigQuery warehouse, connect any BI tool, extend with custom models	No SQL access; ShopifyQL only (proprietary, not standard SQL)

Confidence: Verified Inferred Unknown

Based on publicly available documentation, last verified February 2026.

Need more than Shopify Analytics?

Shopify Analytics wasn't built to answer the questions scaling brands need answered: Which campaigns actually drive revenue? What's my blended ROAS across channels? What does my customer cohort LTV look like over time? If you're asking these questions, you need a purpose-built analytics platform.

What to look for beyond Shopify Analytics

Cross-channel data in one place. Shopify orders, ad spend, email revenue, subscription metrics, and operational data should be reconciled into a single view — not scattered across platform dashboards you manually cross-reference.

Marketing attribution that actually attributes. Checkout funnel metrics tell you what happened after someone arrived. Attribution built on deterministic data from Shopify checkout and ad platform APIs tells you why they arrived — which channels, campaigns, and touchpoints drove the conversion.

Standard SQL, not proprietary query languages. ShopifyQL is a vendor-locked language. Standard SQL connects to every BI tool, transfers between platforms, and lets your data team work with the skills they already have.

Analytics that don't depend on your Shopify plan. Paying $299/mo for Advanced or $2,300+/mo for Plus just to access cohort reports means your commerce platform subscription is dictating your analytics capabilities. Ask any vendor: if we leave, what happens to our data, dashboards, and team's work?

How SourceMedium addresses these needs

SourceMedium connects 40+ sources into a reconciled data model with server-side multi-touch attribution, 20 pre-built analytics modules, an AI analyst, and full SQL access on a managed BigQuery warehouse — all independent of your Shopify plan tier. Most brands use SourceMedium as the analytics layer on top of their Shopify store.

See what your Shopify data looks like when it's unified with your full marketing stack. Request a demo →

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