Supermetrics alternative
Outgrowing Supermetrics?
Discover how SourceMedium compares as an alternative to Supermetrics for ecommerce analytics, attribution, and data management.
Common Supermetrics pain points
Why teams look for a Supermetrics alternative.
Spreadsheet ceiling
Google Sheets has row limits, Looker Studio slows with large datasets, and data refresh is capped at weekly (Starter) or daily (Growth). Growing brands hit these walls fast.
Per-everything pricing adds up
Per-destination, per-data-source, per-user pricing means costs compound as your team grows. The April 2024 restructure eliminated single-connector plans and caused 40–60% overnight increases.
No ecommerce analytics
No attribution, no cohort analysis, no LTV modeling, no customer segmentation, no product analytics. Supermetrics moves marketing data — it doesn't analyze ecommerce performance.
How SourceMedium compares to Supermetrics
A feature-by-feature comparison across the capabilities that matter most.
| Feature | ||
|---|---|---|
| Integrations & Data Sources | Commerce, ads, email, subscriptions, and ops — reconciled daily with 2,500+ automated quality checks | Marketing data to spreadsheets and Looker Studio — warehouse destinations require Enterprise pricing |
| Data Freshness | Reconciled daily across all sources with full historical backfill — every metric traceable to its source | Weekly refresh on Starter, daily on Growth — no intraday or real-time |
| Attribution Models | Server-side multi-touch attribution — no new pixels, works with your existing tracking infrastructure | Not included — no native attribution capability |
| Cohort / CLTV | 20 pre-built analytics modules including LTV, repurchase, retention, and new customer analysis — ready to use on day one | Not included — no cohort analysis, no LTV modeling, no customer segmentation |
| Dashboards & Visualization | Pre-built dashboards, forkable Looker Studio templates, and an AI analyst that answers questions with auditable SQL | Feeds data into Google Sheets and Looker Studio — limited by spreadsheet row limits and Looker Studio performance |
| Custom Metrics | Define a metric once, use it everywhere — dashboards, SQL, and AI always return the same answer | Custom calculated fields within Supermetrics queries — full transformations Enterprise-only |
| SQL / Export / API Access | Managed BigQuery warehouse with included compute and unlimited storage — any tool that supports BigQuery connects natively | No SQL access — warehouse destinations require Enterprise pricing |
| Support & Success | Dedicated US-based CSA, included quarterly solution hours, and structured roadmapping | Ticket-based support; self-serve focus |
Based on publicly available documentation, last verified February 2026.
Outgrowing Supermetrics?
If you've hit Supermetrics' ceiling, you're likely running into spreadsheet row limits, weekly refresh caps, per-user cost walls, or the realization that marketing data in a spreadsheet isn't ecommerce analytics.
What to look for beyond Supermetrics
A data warehouse, not spreadsheets. Spreadsheets don't scale. Your analytics foundation should be a warehouse you own and can query with standard SQL — not a Google Sheet with row limits.
Ecommerce analytics, not just marketing data. Pulling ad spend into a spreadsheet doesn't tell you customer lifetime value, cohort retention, or blended contribution margin. Look for a platform built for ecommerce.
Predictable pricing that doesn't penalize team growth. Per-destination, per-source, per-user pricing means your analytics bill grows every time you add a team member or connect a new channel. Ask any vendor: if we leave, what happens to our data, dashboards, and team's work?
Attribution that captures the full picture. Server-side multi-touch attribution across all channels — not just the marketing data you can pull into a spreadsheet.
How SourceMedium addresses these needs
SourceMedium replaces spreadsheet-based reporting with a managed BigQuery warehouse, 2,500+ automated quality checks, 20 pre-built analytics modules, forkable Looker Studio templates, server-side attribution, and an AI analyst — all on one bill with included compute.
Ready to graduate from spreadsheets to a real data platform? Request a demo →
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Explore other ecommerce analytics platform comparisons.
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