Content discovery, connected to revenue
SourceMedium syncs Taboola campaign performance for native advertising—joining spend with orders for content marketing ROI analysis.
Taboola
Paid media and affiliate channels used to analyze spend efficiency, attribution, and incremental growth.
Why Taboola?
Taboola places native ads across premium publisher networks. SourceMedium connects Taboola spend to orders for true content marketing measurement.
Content ROI
Track which content campaigns drive actual revenue.
Publisher performance
Performance by publisher reveals best placements.
Upper-funnel value
Taboola attributed to first-touch and assisted conversions.
Cross-channel comparison
Taboola normalized against Outbrain and other channels.
What you can ask
With the AI Analyst, you can query Taboola data using natural language. Here are some examples.
What's our Taboola ROAS? Which content campaigns drive the most revenue? Compare Taboola vs. Outbrain performance Show me Taboola spend by publisher Joins with other integrations
Taboola data is designed to join with your other data sources for unified analysis.
How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Connect Taboola
Request API credentials from your Taboola account manager.
Attribution setup
Taboola data joins Shopify orders for revenue attribution.
Content analysis
Analyze content and publisher performance.
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