Gen Z ad spend connected to commerce
SourceMedium syncs Snapchat Ads campaigns and joins spend with Shopify orders for performance measurement with a younger demographic.
Snapchat
Paid media and affiliate channels used to analyze spend efficiency, attribution, and incremental growth.
Why Snapchat?
Snapchat reaches Gen Z consumers other platforms miss. SourceMedium connects Snapchat spend to orders so you can measure efficiency and optimize creative for this audience.
Campaign performance
Campaigns and ad squads sync with spend, impressions, and swipes.
AR Lens tracking
Augmented reality lens engagement joins conversion funnel.
Audience targeting
Demographic and interest segment performance reveals audience fit.
Cross-channel comparison
Snapchat normalized against Meta, TikTok, and Google.
What you can ask
With the AI Analyst, you can query Snapchat data using natural language. Here are some examples.
What's our Snapchat ROAS this month? Which ad formats perform best for conversions? Show me Snapchat spend by campaign objective How does Snapchat CPA compare to TikTok? What's our swipe-to-conversion rate? Joins with other integrations
Snapchat data is designed to join with your other data sources for unified analysis.
How it works
Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.
Connect Snapchat
OAuth into Snapchat Ads Manager and select organizations.
Attribution setup
Snapchat data joins Shopify orders using your attribution model.
Audience analysis
Measure performance against Gen Z and other target demographics.
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