Loop Subscriptions MRR and churn, apart from one-time sales
Recurring and one-off Shopify revenue blur together in store reports. Loop Subscriptions data splits them and adds active subscribers, MRR, and churn.
- Access
- API token from your Loop Subscriptions account; ask Loop support for a read-only token if needed
- Not Loop Returns
- Returns and exchanges connect separately through Loop Returns
- MCP server
- Official server, checked September 2026
Loop Subscriptions
Commerce, order, billing, and subscription systems that anchor revenue and lifecycle reporting.
Why Loop Subscriptions?
Loop Subscriptions runs recurring orders on Shopify. SourceMedium reads Loop so each order line carries the subscription platform's own answer about whether it recurs, rather than a guess from tags. Loop's subscriptions also land in the subscriber and retention tables ReCharge uses, so churn compares across platforms.
Subscriber lifecycle
New, active, and cancelled subscribers and subscriptions are tracked from Loop's own records.
MRR tracking
Monthly recurring revenue calculated from active Loop subscriptions.
Platform-first classification
Loop's line data outranks Shopify line-item metadata and order tags when the two disagree.
Prepaid and mixed orders
Prepaid subscriptions and carts with both recurring and one-off items get their own order types.
Before you analyze
Boundaries that change how Loop Subscriptions numbers should be read.
Pick the grain first
Subscription, subscriber, and order are separate grains with separate tables. A subscriber can hold several subscriptions, so decide what you are counting before you count it.
Details in the docsMRR is not realized revenue
MRR describes recurring subscription value. Collected revenue comes from the orders Loop creates, net of refunds.
Details in the docsWhat you can ask
With SourceMedium Agent, you can query Loop Subscriptions data using natural language. Here are some examples.
What is our Loop MRR, and how many subscribers cancelled last month? How much revenue came from subscription versus one-time orders last quarter? What share of subscription orders are prepaid? How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Get an API token
Create an API token in your Loop Subscriptions account, or ask Loop support for a read-only token for SourceMedium.
Connect in SourceMedium
Choose Loop Subscriptions in the connector picker and paste the token. SourceMedium checks it before saving.
Wait for the first data
The connection reads Awaiting first data until its first sync lands, then Connected.
Ready to stop debating the numbers?
In 30 minutes, we will
-
Map your current systems and reporting gaps.
-
Show one workflow relevant to your team.
-
Outline likely fit, implementation scope, and next steps.
Book a walkthrough
Share a little context, then choose a time immediately after submitting.
Choose a time for your walkthrough
We couldn't load available times here.
Open the scheduling calendar in a new tab. If you cannot schedule now, we will still follow up.
Open scheduling calendar