Loop Subscriptions MRR and churn, apart from one-time sales
Recurring and one-off Shopify revenue blur together in store reports. SourceMedium splits them line by line and adds Loop subscribers, MRR, and churn.
- Access
- Admin API token, Read only on Subscription Contracts and Orders
- Plan
- API tokens need Loop's PRO plan
- Not Loop Returns
- Returns and exchanges connect separately through Loop Returns
- MCP server
- Official server, checked September 2026
Loop Subscriptions
Commerce, order, billing, and subscription systems that anchor revenue and lifecycle reporting.
Why Loop Subscriptions?
Loop Subscriptions runs recurring orders on Shopify's native subscriptions, so each order line is classified from its Shopify selling plan rather than a guess from tags. Loop's subscriptions also land in the subscriber and retention tables ReCharge uses, so churn compares across platforms.
Subscriber lifecycle
New, active, and cancelled subscribers and subscriptions are tracked from Loop's own records.
MRR tracking
Monthly recurring revenue calculated from active Loop subscriptions.
Selling-plan classification
A line's Shopify selling plan outranks line-item metadata and order tags when they disagree.
Prepaid and mixed orders
Prepaid subscriptions and carts with both recurring and one-off items get their own order types.
Before you analyze
Boundaries that change how Loop Subscriptions numbers should be read.
Pick the grain first
Subscription, subscriber, and order are separate grains with separate tables. A subscriber can hold several subscriptions, so decide what you are counting before you count it.
Details in the docsMRR is not realized revenue
MRR describes recurring subscription value. Collected revenue comes from the orders Loop creates, net of refunds.
Details in the docsWhat you can ask
With SourceMedium Agent, you can query Loop Subscriptions data using natural language. Here are some examples.
What is our Loop MRR, and how many subscribers cancelled last month? How much revenue came from subscription versus one-time orders last quarter? What share of subscription orders are prepaid? How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Generate a read-only API token
In Loop, open Settings, then Admin, then API tokens and webhooks, and generate a token with Read only access to Subscription Contracts and Orders.
Connect in SourceMedium
Choose Loop Subscriptions in the connector picker and paste the token. SourceMedium checks it before saving.
Wait for the first data
The connection reads Awaiting first data until its first sync lands, then Connected.
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