Marketplace orders joined to your DTC data
Amazon sales settle on their own schedule and report apart from DTC. Seller Central orders modeled next to Shopify, with settling windows made explicit.
- Authorization
- A Seller Central admin; read through the Selling Partner API for reporting only
- History
- Up to 24 months of orders from Amazon's Sales report, which lags about two days
- Live orders
- From the date you connect Amazon forward
- MCP server
- Official server, checked September 2026
Amazon Seller Central
Commerce, order, billing, and subscription systems that anchor revenue and lifecycle reporting.
Why Amazon Seller Central?
SourceMedium reports Amazon as a sales channel beside Online DTC, so Amazon revenue, orders, products, and Amazon-acquired cohorts appear in the same dashboard modules as the rest of the business. Some metrics are defined differently for Amazon, and the metric definitions say which.
Shared order tables
Amazon orders land in the same order tables as Shopify, identified by source system and sales channel.
Product results by SKU
Amazon product performance reports by SKU and listing title, with FBA and FBM as sub-channels.
Amazon ad spend alongside
With Amazon Ads or Amazon DSP connected, their spend joins Amazon sales in the Executive Summary.
Subscribe & Save flagged
Order items Amazon flags as Subscribe & Save are classified as subscription orders.
Before you analyze
Boundaries that change how Amazon Seller Central numbers should be read.
Settling windows
Treat 0 to 3 days as directional and 4 to 7 days as stable enough for operating reads. Use 8 to 14 days for conservative sales reporting and month-close for final figures.
Details in the docsThree different dates
Order, shipment, and settlement dates are separate timeframes, so one date range can legitimately differ between Seller Central, live orders, and finance reporting.
Details in the docsNo customer identity
Amazon shares no email addresses or customer IDs, so an Amazon buyer cannot be matched to a DTC customer. Customer counts also settle later than order volume.
Details in the docsSubscribe & Save is order-level
The flag marks individual orders. Amazon provides no subscription IDs, active subscriber counts, or cancellation dates.
Details in the docsFBA returns post late
An FBA return appears only once Amazon receives the item, often 30 or more days after the request. SourceMedium re-reads returns reports from 7 and 35 days earlier to catch backdated updates.
Details in the docsWhat you can ask
With SourceMedium Agent, you can query Amazon Seller Central data using natural language. Here are some examples.
What's our Amazon vs. Shopify revenue split? Use settled days only. Show me Amazon order volume by week Which products sell best on Amazon vs. DTC? What share of Amazon revenue comes from Subscribe & Save orders? Joins with other integrations
Amazon Seller Central data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Seller Central
Sign in as a Seller Central admin and approve access. SourceMedium reads the account through the Selling Partner API for reporting only.
History and live orders
Amazon's Sales report backfills history, and live orders fill in the most recent days until settled data replaces them.
Channel analysis
Analyze Amazon revenue and product performance next to your other channels, reading final numbers from settled windows.
Ready to stop debating the numbers?
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