Commerce marketing, attributed to orders
Retargeting is the easiest place to over-credit a channel. Criteo performance joined to orders so prospecting and retargeting are measured apart.
Criteo
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why Criteo?
Criteo specializes in commerce marketing with product-level retargeting. SourceMedium connects Criteo spend to actual orders for true performance measurement.
Product-level targeting
Performance tracked at the product and category level.
Retargeting vs. prospecting
Compare efficiency between retargeting and acquisition campaigns.
Cross-channel comparison
Criteo normalized against Meta, Google, and other channels.
Dynamic creative
Product feed performance analyzed alongside order data.
What you can ask
With the AI Analyst, you can query Criteo data using natural language. Here are some examples.
What's our Criteo ROAS this quarter? Compare retargeting vs. prospecting CPA Which products perform best on Criteo? How does Criteo compare to Meta retargeting? Joins with other integrations
Criteo data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Criteo
Add SourceMedium as an admin user in Criteo.
Attribution setup
Criteo data joins Shopify orders for revenue attribution.
Performance analysis
Analyze product-level performance and retargeting efficiency.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
Book a platform walkthrough
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