Marketing & Advertising

Commerce marketing, attributed to orders

SourceMedium syncs Criteo campaign performance—enabling retargeting and prospecting analysis with revenue attribution.

Criteo

Paid media and affiliate channels used to analyze spend efficiency, attribution, and incremental growth.

Why Criteo?

Criteo specializes in commerce marketing with product-level retargeting. SourceMedium connects Criteo spend to actual orders for true performance measurement.

Product-level targeting

Performance tracked at the product and category level.

Retargeting vs. prospecting

Compare efficiency between retargeting and acquisition campaigns.

Cross-channel comparison

Criteo normalized against Meta, Google, and other channels.

Dynamic creative

Product feed performance analyzed alongside order data.

What you can ask

With the AI Analyst, you can query Criteo data using natural language. Here are some examples.

What's our Criteo ROAS this quarter?
Compare retargeting vs. prospecting CPA
Which products perform best on Criteo?
How does Criteo compare to Meta retargeting?

Joins with other integrations

Criteo data is designed to join with your other data sources for unified analysis.

How it works

Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.

1

Connect Criteo

Add SourceMedium as an admin user in Criteo.

2

Attribution setup

Criteo data joins Shopify orders for revenue attribution.

3

Performance analysis

Analyze product-level performance and retargeting efficiency.

Ready to stop debating the numbers?

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