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Marketing & Advertising

Marketplace ad spend attributed to orders

Amazon Ads attribution is opaque. Sponsored Products, Brands, and Display spend joined to Seller Central orders for ROAS and ACoS you can verify.

Amazon Ads

Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.

Why Amazon Ads?

SourceMedium joins Amazon ad spend to Seller Central orders at the ASIN level, so ACoS and ROAS are calculated against order data rather than the platform's own view, and bids can be set on the SKUs that actually sold.

Campaign types

Sponsored Products, Brands, and Display all sync with performance metrics.

Keyword performance

Search terms and targeting join order data for bid optimization.

ACoS & ROAS

Ad cost of sale and return on ad spend calculated against orders.

Product ads

ASIN-level targeting linked to product sales for SKU optimization.

What you can ask

With the AI Analyst, you can query Amazon Ads data using natural language. Here are some examples.

What's our overall ACoS this month?
Which Sponsored Products campaigns have the best ROAS?
Show me search terms with highest spend but low conversion
Compare Sponsored Products vs. Sponsored Brands performance
What's our attributed revenue from Amazon Ads?

Joins with other integrations

Amazon Ads data is designed to join with your other data sources for unified analysis.

How it works

Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.

1

Connect Amazon Ads

OAuth into Amazon Advertising and select profiles.

2

Attribution linking

Ad performance joins Seller Central orders by ASIN and date.

3

ROAS optimization

Identify high-ACoS keywords and campaigns for bid adjustments.

Ready to stop debating the numbers?

In 30 minutes, we will

  1. Map your current systems and reporting gaps.

  2. Show one workflow relevant to your team.

  3. Outline likely fit, implementation scope, and next steps.

Book a platform walkthrough

Share a little context, then choose a time immediately after submitting.

Takes under a minute. Then pick a time.