Marketplace ad spend attributed to orders
Amazon Ads attribution is opaque. Sponsored Products, Brands, and Display spend joined to Seller Central orders for ROAS and ACoS you can verify.
Amazon Ads
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why Amazon Ads?
SourceMedium joins Amazon ad spend to Seller Central orders at the ASIN level, so ACoS and ROAS are calculated against order data rather than the platform's own view, and bids can be set on the SKUs that actually sold.
Campaign types
Sponsored Products, Brands, and Display all sync with performance metrics.
Keyword performance
Search terms and targeting join order data for bid optimization.
ACoS & ROAS
Ad cost of sale and return on ad spend calculated against orders.
Product ads
ASIN-level targeting linked to product sales for SKU optimization.
What you can ask
With the AI Analyst, you can query Amazon Ads data using natural language. Here are some examples.
What's our overall ACoS this month? Which Sponsored Products campaigns have the best ROAS? Show me search terms with highest spend but low conversion Compare Sponsored Products vs. Sponsored Brands performance What's our attributed revenue from Amazon Ads? Joins with other integrations
Amazon Ads data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Amazon Ads
OAuth into Amazon Advertising and select profiles.
Attribution linking
Ad performance joins Seller Central orders by ASIN and date.
ROAS optimization
Identify high-ACoS keywords and campaigns for bid adjustments.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
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