Marketing & Advertising

Marketplace ad spend attributed to orders

SourceMedium syncs Amazon Sponsored Products, Brands, and Display campaigns—then joins spend with Seller Central orders for true marketplace ROAS.

Amazon Ads

Paid media and affiliate channels used to analyze spend efficiency, attribution, and incremental growth.

Why Amazon Ads?

Amazon Ads drive marketplace sales, but attribution is opaque. SourceMedium connects Amazon ad spend to orders for accurate ROAS and ACoS calculations.

Campaign types

Sponsored Products, Brands, and Display all sync with performance metrics.

Keyword performance

Search terms and targeting join order data for bid optimization.

ACoS & ROAS

Ad cost of sale and return on ad spend calculated against orders.

Product ads

ASIN-level targeting linked to product sales for SKU optimization.

What you can ask

With the AI Analyst, you can query Amazon Ads data using natural language. Here are some examples.

What's our overall ACoS this month?
Which Sponsored Products campaigns have the best ROAS?
Show me search terms with highest spend but low conversion
Compare Sponsored Products vs. Sponsored Brands performance
What's our attributed revenue from Amazon Ads?

Joins with other integrations

Amazon Ads data is designed to join with your other data sources for unified analysis.

How it works

Get started in minutes. Connect your account, configure sync settings, and start querying unified data in BigQuery.

1

Connect Amazon Ads

OAuth into Amazon Advertising and select profiles.

2

Attribution linking

Ad performance joins Seller Central orders by ASIN and date.

3

ROAS optimization

Identify high-ACoS keywords and campaigns for bid adjustments.

Ready to stop debating the numbers?

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