What it shows
Meta Ads performance as reported by Meta. Purchase conversions and revenue use the attribution setting on each ad set. Meta’s default for that setting is 7-day click, 1-day view.Questions it answers
Where can I find my Meta ads revenue, CPO, and CVR?
Where can I find my Meta ads revenue, CPO, and CVR?
In the Performance by Date table.
Where can I find which campaign types or campaigns are performing best?
Where can I find which campaign types or campaigns are performing best?
In the Performance by Date & Campaign table and the Performance by Date & Campaign Type table.