What it shows
Individual orders from your stores and subscription platform whose processed date falls in the selected date range, defaulting to the Online DTC channel and to paid or partially refunded orders.Questions it answers
What is the most common order value for first-time customers? For repeat customers?
What is the most common order value for first-time customers? For repeat customers?
Which channel drives the most subscription customers?
Which channel drives the most subscription customers?
What is the most common time between orders for a given kind of customer?
What is the most common time between orders for a given kind of customer?
What is the split between first and repeat orders? Between subscription and non-subscription orders?
What is the split between first and repeat orders? Between subscription and non-subscription orders?
Reconciliation notes
Source/Medium in this module is last-click attribution. When more than one system captures attribution for an order, SourceMedium picks the last-click UTM using the Attribution Source Hierarchy. When a recurring subscription order has no usable source and medium, SourceMedium labels itsubscription / recurring. Shopify orders that arrive as source shopify and medium recurring_order get the same label. A first subscription order with no UTMs stays on the normal fallback, (none) / (none), unless a referring site or another sales channel supplies a source.
Use the Subscription Order Sequence filter to count first-time and recurring subscription orders. See the Subscription Overview module.