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Use this guide to find your top-selling products and understand how product performance changes by channel and customer type.

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In the dashboard

Open the Product Performance module. It reports at the line-item level (product, variant, SKU) and shows how specific products and product types perform over time. Set the date range and channel filters at the top of the page first. The rest of this page covers the same analysis in the warehouse.

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Suggested workflow

  1. Filter to valid orders (is_order_sm_valid = TRUE).
  2. Aggregate by product (and optionally variant) to compute:
    • Orders containing product
    • Quantity sold
    • Net revenue
  3. Add slices:
    • Channel (sm_channel)
    • New vs repeat
    • Discount codes
Tip: If you want “top converting” vs “top selling”, start from funnel events rather than order lines.