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Questions our customers ask most often, grouped by team. Use them as starting points in your dashboard, or ask the AI Analyst directly.

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Executive

  • How has the ratio of new to repeat customers changed on a weekly basis so far this year?
  • Are we profitable on our overall marketing spend?
Which module answers this: Executive Summary for the first vs. repeat order share and blended CPA; Marketing Overview for blended spend and ROAS.

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Marketing & Acquisition

  • Which platform and campaign type has the highest ROAS?
  • Which source/medium is leading to the most conversions?
  • Am I acquiring new subscribers with my lowest cost channels (email vs. paid social)?
Which module answers this: Marketing Overview for platform-reported ROAS by campaign type; Orders Deep Dive for last-click source/medium and the channel driving the most subscription customers.

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Retention & LTV

  • Which discount code was responsible for acquiring our highest retention cohort?
  • Which initial products were ordered by customers in the highest LTV cohort?
Which module answers this: LTV & Retention. Filters such as discount code apply to the acquisition order, so you can compare cohorts by the code that acquired them.

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Customer Analysis

  • Which products are most common with new customers?
  • At what interval are non-subscribers making orders?
  • How much more valuable are my subscription customers than non-subscription customers?
Which module answers this: New Customer Analysis for the products new customers buy; Orders Deep Dive for the time between orders; LTV & Retention for subscription vs. non-subscription customer value.

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Orders & Products

  • What initial products lead to strong repeat purchasing behavior?
  • Which source / mediums are driving repeat purchases?
  • What is our most common cart composition?
  • What percentage of our orders are first time vs. repeat?
Which module answers this: Product Affinity for products bought together and first-to-second order patterns; Orders Deep Dive for source/medium and the first vs. repeat split.

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Subscription

  • What is the typical subscriber journey?
  • How much of my total revenue is driven by subscriptions?
  • How much of our current revenue is driven by historical subscriber cohorts?
Which module answers this: Subscription Overview for MRR and subscriber health over time; Orders Deep Dive for the split between subscription and non-subscription orders; LTV & Retention with the Slice filter set to Subscription for revenue by subscriber cohort.