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For all marketing platforms, SourceMedium will report on the attribution window set within your ad platform. For example, if you haven’t changed your Snapchat Ads attribution window, we will use the default 28-day click, 1-day view window. If you update your Snapchat configuration to a different attribution window, we will report on the new window. For Meta, SourceMedium will report based on an account-level default of 7-day click, 1-day view. To see which event each platform counts as a conversion, see What is reported as a conversion within the Marketing Overview?. If platform numbers still differ from the dashboard, see Why would external reports not match the SourceMedium dashboard?