What it shows
A blended view of every connected marketing platform, manually entered marketing costs, and influencer spend and performance from the Configuration Sheet.Questions it answers
How is brand search affecting my overall ROAS and marketing performance?
How is brand search affecting my overall ROAS and marketing performance?
What is my overall blended marketing spend, CPO, AOV, and ROAS?
What is my overall blended marketing spend, CPO, AOV, and ROAS?
What is my platform-reported marketing spend, CPO, AOV, and ROAS?
What is my platform-reported marketing spend, CPO, AOV, and ROAS?
Reconciliation notes
- For Meta, SourceMedium reports purchase conversions and revenue using the attribution setting on each ad set. Meta’s default for that setting is 7-day click, 1-day view. If you compare a different window in the Meta UI, the numbers will not match. See What attribution windows does SourceMedium report on?.
- SourceMedium groups campaigns into Campaign Types using common campaign naming conventions. If the grouping is wrong for your campaigns, ask us to adjust it.