What it shows
A blended view of every connected marketing platform, manually entered marketing costs, and influencer spend and performance from the Configuration Sheet.Questions it answers
How is brand search affecting my overall ROAS and marketing performance?
How is brand search affecting my overall ROAS and marketing performance?
What is my overall blended marketing spend, CPO, AOV, and ROAS?
What is my overall blended marketing spend, CPO, AOV, and ROAS?
What is my platform-reported marketing spend, CPO, AOV, and ROAS?
What is my platform-reported marketing spend, CPO, AOV, and ROAS?
Reconciliation notes
- For Meta, SourceMedium reports on the account-level default attribution window of 7-day click, 1-day view. If you look at a different window in the Meta UI, the numbers will not match the dashboard.
- SourceMedium groups campaigns into Campaign Types using common campaign naming conventions. If the grouping is wrong for your campaigns, ask us to adjust it.