What it shows
The health of your subscription program, where a single subscription can include more than one product.Questions it answers
What is the breakdown of total, new, and cancelled subscription revenue (MRR)?
What is the breakdown of total, new, and cancelled subscription revenue (MRR)?
How has the health of our subscription program changed over time?
How has the health of our subscription program changed over time?
Reconciliation notes
What does a source/medium of subscription / recurring mean?
What does a source/medium of subscription / recurring mean?
When a recurring subscription order has no usable source and medium, SourceMedium sets source/medium to
subscription / recurring. Shopify orders that arrive as source shopify and medium recurring_order get the same label. A first subscription order with no UTMs stays on the normal fallback, (none) / (none), unless a referring site or another sales channel supplies a source.subscription / recurring counts only those recurring orders. It is not the count of every recurring subscription order. For all first-time and recurring subscription orders, use the Subscription Order Sequence filter. It uses order-level metadata to identify subscription orders and to split them into first-time and recurring.How are ReCharge subscription metrics calculated in SourceMedium reports?
How are ReCharge subscription metrics calculated in SourceMedium reports?
New Subscribers counts subscribers who start on that date and were not already active. Cancelled Subscribers counts subscribers whose last subscription has a cancelled date. That cancellation is counted on the next day.Active Subscribers is a running total of those starts and cancellations. A subscriber who cancels remains in that day’s active count. Churned Subscribers adds those cancellations over time. Active Subscriptions is a running total of subscription records. It rises when a subscription is created and falls on the date that subscription is cancelled.Why won't SourceMedium numbers match ReCharge?
Why won't SourceMedium numbers match ReCharge?
ReCharge does not share the definitions behind its dashboard metrics. SourceMedium calculates subscriber and subscription counts from ReCharge subscription records, so small differences from ReCharge are possible.
Why can subscription MRR differ between SourceMedium tables?
Why can subscription MRR differ between SourceMedium tables?
When reporting-currency conversion is enabled, a subscription record uses the exchange rate from the subscription start date. Daily subscription reporting uses the exchange rate for each reporting date. Exchange-rate movement can therefore make daily MRR differ from the sum of active subscription records, even when the underlying subscriptions have not changed.See Reporting Currency for field definitions and verification guidance.