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What it shows

Google Ads performance read directly from your Google Ads account, using the conversion definition set in that account. Google Ads data still flows into the Marketing Overview and Executive Summary modules through SourceMedium’s model.

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Questions it answers

In the Performance by Date table.
In the Performance by Campaign/Ad Group/Ad ID chart.

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Reconciliation notes

Conversions in this module follow the definition in your Google Ads account. In the Marketing Overview and Executive Summary, SourceMedium counts conversion actions whose category contains purchase, sale, subscription, or subscribe, so the two views can differ. Each conversion action uses the attribution window set on that action.