What Are Modules?
Modules are pre-built analysis views within your SourceMedium dashboard. Each module focuses on a specific area of your business—marketing performance, customer behavior, product analytics, and more.Not all modules may be enabled for your account. Contact your SourceMedium team to activate additional modules.
Executive & Overview
Executive Summary
High-level business KPIs: revenue, orders, customers, and marketing efficiency metrics.
YoY Performance
Year-over-year comparisons to track growth and seasonality.
Marketing Performance
Marketing Overview
Cross-channel marketing performance with spend, ROAS, and attribution data.
Meta Ads
Facebook and Instagram advertising performance deep dive.
Google Ads
Google Ads campaign, ad group, and keyword performance.
Google Search Console
Organic search performance, queries, and click-through rates.
Influencers Deep Dive
Influencer and affiliate marketing performance tracking.
Traffic & Funnel
Traffic Deep Dive
Website traffic sources, sessions, and conversion funnel analysis.
Email & SMS
Emails - General
Email campaign performance: sends, opens, clicks, and engagement.
Emails - Conversions
Email-attributed revenue and conversion metrics.
Customer Analytics
LTV & Retention
Customer lifetime value, retention curves, and cohort analysis.
Repurchase Analysis
Repeat purchase behavior, time between orders, and repurchase rates.
New Customer Analysis
First-time customer acquisition channels and behavior.
Last Order Analysis
Analysis of customers’ most recent purchases.
Orders & Products
Orders Deep Dive
Order-level analysis with filtering by channel, product, and customer segment.
Product Performance
Product and variant sales, margins, and inventory performance.
Product Affinity
Products frequently purchased together and cross-sell opportunities.
Subscriptions
Subscription Overview
Subscription revenue, churn, and subscriber lifecycle metrics.
Subscription Product Performance
Performance of individual subscription products and plans.
Related Resources
Core Dashboard Features
Learn about filters, date ranges, and dashboard controls.
Data Tables Reference
Explore the underlying data tables powering these modules.