What it shows
Orders driven by email, taken from the UTM parameters on your commerce platform or Google Analytics and grouped into campaigns and flows.Questions it answers
Where can I find the AOV of a specific campaign?
Where can I find the AOV of a specific campaign?
In the Email Conversions (Based on UTM) chart.
Where can I find net revenue of flow vs. campaign emails?
Where can I find net revenue of flow vs. campaign emails?
In the Email Conversions (Based on UTM) chart and the Email Conversions - Campaign vs. Flow chart.
Where can I find how many orders were first-time vs. repeat?
Where can I find how many orders were first-time vs. repeat?
In the First vs. Repeat chart.