The Repurchase Analysis Module - SourceMedium

What it shows

Repeat purchasing by the date of each order rather than by acquisition cohort, using data from your online stores (Shopify, Amazon, Chargebee) and the Configuration Sheet.

Questions it answers

How many unique buyers repurchased in a given month (repurchase rate)?

Reconciliation notes

Charts are based on each order’s date, not the customer’s cohort date. Filters are the exception: they apply to the customer’s acquisition order.